Meta Marketing Secialist

We are seeking a skilled Meta Marketer to join our team and drive sales through targeted advertising campaigns on Meta platforms (Facebook, Instagram, and WhatsApp). The ideal candidate will have a proven track record of creating and managing high-performing ad campaigns, with a focus on audience targeting, optimization, and achieving measurable sales outcomes.

Key Responsibilities

• Campaign Development: Design and execute targeted ad campaigns on Meta platforms to drive sales and conversions, aligning with business goals.
• Audience Targeting: Utilize Meta’s advertising tools to identify and target specific audience segments based on demographics, interests, behaviors, and lookalike audiences.
• Ad Creation: Develop compelling ad creatives, including visuals, copy, and calls-to-action, that resonate with target audiences and adhere to brand guidelines.
• Budget Management: Manage ad budgets effectively, ensuring optimal allocation and maximizing return on ad spend (ROAS).
• Performance Analysis: Monitor and analyze campaign performance using Meta Ads Manager and other analytics tools, providing regular reports on key metrics such as click-through rates, conversion rates, and cost-per-acquisition.
• Optimization: Continuously optimize campaigns by testing ad variations, adjusting targeting parameters, and implementing data-driven strategies to improve results.
• Market Research: Stay updated on Meta’s advertising trends, tools, and best practices, as well as industry trends, to ensure campaigns remain competitive.
• Collaboration: Work closely with marketing, design, and sales teams to align ad strategies with overall business objectives.

Qualifications/Experience: Minimum of 2-3 years of experience running successful ad campaigns on Meta platforms with a focus on sales generation.

Skills:

• Proficiency in Meta Ads Manager, including campaign setup, audience targeting, and performance tracking.Strong understanding of digital marketing metrics and KPIs (e.g., ROAS, CPA, CTR).Experience with A/B testing and campaign optimization techniques.
• Creative skills in crafting engaging ad copy and visuals.Familiarity with Meta Pixel, conversion tracking, and retargeting strategies.
• Analytical Mindset: Ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance.
• Communication: Excellent written and verbal communication skills to collaborate with cross-functional teams and present campaign results.
• Education: Bachelor’s degree in marketing, advertising, business, or a related field (preferred but not mandatory).
• Certifications: Meta Blueprint Certification or similar credentials are a plus.

Preferred Attributes

• Proactive problem-solver with a results-driven mindset.
• Ability to adapt to changing priorities and manage multiple campaigns simultaneously.
• Passion for staying ahead of digital marketing trends and innovations.

Why Join Us?

• Opportunity to work on dynamic, high-impact ad campaigns that drive real business results.
• Collaborative and innovative team environment.
• Competitive salary and benefits package.Room for professional growth and development in digital marketing.

Job Types: Full-time, Permanent, Fresher, Part-time, Internship, Contractual / Temporary, Freelance, Volunteer

Pay: ₹8,724.04 - ₹41,089.53 per month

Expected hours: 40 per week

Work Location: In person