Meta Marketing Manager

Position Overview:

We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.

Key Responsibility Areas

● Plan, launch, and optimize paid campaigns across Meta Platforms.

● Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.

● Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.

● Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.

● Work closely with design & content, to ensure consistency in brand messaging and campaign assets.

● Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

● Stay updated on the latest ad platform features, trends, and algorithm changes.

● Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry. ● Manage monthly ad budgets with efficiency and accountability for performance.

● Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion.

● Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Qualifications:

● Education qualification: - Bachelor’s or Master’s degree in Marketing, Business, or a related field.

● 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.

● Proven ability to manage budgets and achieve strong ROAS.

● Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.

● Analytical and detail-oriented with strong Excel/Google Sheets skills.