Meta Ads - Sr. Associate Performance Marketing

Hiring: Meta Ads - Sr. Associate Performance Marketing – Gurugram (Onsite | 6 Days Working)

Experience: 1-4 of experience in Meta Ads campaign management in B2C, D2C, fashion, FMCG, or aggregators

Note: Looking for immediate Joiners.

• Please read the job description carefully before applying to ensure you meet all the mandatory criteria.

Note: To facilitate a smooth hiring process, please ensure that your current CTC is aligned with the budget we have set for this role.

Required Skills: Google Analytics, Performance Marketing, Google Ads campaigns, Conversion Campaigns

Education: Btech/ BCA from Tier 1 institution

Age Criteria: Should not be more than 28 years

Mandatory Criteria:

1. 1 to 4 years of experience in Meta Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators (e.g., RedBus, AbhiBus)
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.

5. Strong communication skills are important

6. Hands-on experience in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.

What you will do:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

Job Types: Full-time, Permanent

Pay: ₹900,000.00 - ₹1,100,000.00 per year

Application Question(s):

• Do you have 1 to 4 years of experience in Meta Ads campaign management with B2C, D2C, fashion, FMCG, or aggregators sector?
• Have you handled a minimum monthly ads budget of ₹5+ lakh?
• Do you have In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns?
• Do you have Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer?
• Are you from Btech/ BCA from Tier 1 institution?

Work Location: In person