Meta Ads Specialist

We are hiring!!!

Meta Ads Specialist

Key Responsibilities:

• Requires deep knowledge of Meta's advertising tools, algorithms, and best practices
• Plan and execute ad campaigns across Meta platforms tailored to specific marketing goals.
• Conduct audience research and competitor analysis to inform targeting strategies.
• Set up and manage Facebook Pixel, Custom Conversions, and Events Manager.
• Create compelling ad creatives and ad copy that align with the brand and campaign goals.
• Monitor and optimize ad performance based on key metrics
• Implement A/B testing on creatives, audiences, placements, and messaging.
• Manage ad budgets effectively to ensure optimal spending and performance.
• analyze campaign data and prepare performance reports.
• Identify trends and insights to make data-driven decisions for scaling campaigns.
• Collaborate with creative, content, and marketing teams to align ad strategy with overall brand goals.

Qualifications:

• Proven experience managing Meta ad campaigns with measurable success
• Strong analytical skills with a solid understanding of digital marketing KPIs.
• Experience in lead generation or e-commerce performance campaigns is preferred.
• Ability to write ad copy and collaborate on visual creatives.
• Up-to-date with the latest trends and changes in Meta advertising policies and algorithms.
• Excellent time management and communication skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹22,000.00 per year

Work Location: In person