Meta Ads Specialist

• Develop, execute, and manage

  full-funnel Meta Ads campaigns

  , including prospecting, retargeting, and retention strategies
• Own the

  end-to-end setup

  of campaigns: objective selection, audience segmentation, creative mapping, budget allocation, and performance tracking.
• Lead

  daily, weekly, and monthly optimization

  efforts to improve CPA, ROAS, CTR, CVR, and AOV using a structured and data-driven approach.
• Partner with the creative team to analyze and iterate on

  ad creative performance

  (headlines, thumbnails, hooks, offers, and motion) with clear testing hypotheses.
• Identify and scale high-performing audiences, placements, and creative formats across international markets with a strong focus on

  North American regions

  .
• Build and maintain

  granular reports and dashboards

  to inform internal teams and leadership of channel performance, insights, and next steps.
• Stay on top of Meta Ads platform updates, privacy changes (e.g., iOS14+), and industry trends to adapt our strategy proactively.

Were excited to have you because you have these skills

• 5+ years of hands-on experience

  managing performance-driven Meta Ads campaigns with significant budget responsibility (ideally $100K+/month).
• Proven track record of

  scaling Meta Ads accounts profitably

  across various funnel stages.
• Strong understanding of

  conversion-focused ad structure

  , bidding strategies, attribution models, and tracking tools (e.g., Meta Events Manager, GA4, Triple Whale, etc.).
• Expertise in

  creative diagnostics.

  Able to break down ad fatigue, thumb-stop ratio, hook rates, CTR, and engagement to guide future asset production.
• Exceptional analytical skills and proficiency with tools like

  Excel, Looker Studio, or custom dashboards

  .
• Comfortable in a fast-paced, test-and-learn environment where performance is the north star.
• Detail-oriented with a focus on accuracy and precision in campaign setup, monitoring, and reporting.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Knowledge of scaling businesses using Reddit.
• Experience in running campaigns for North American regions would be a plus.

• This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority.
• We have curated a mission-driven workplace in which we believe in a positive and supportive team.
• We offer all teammates the opportunity to provide insights on strategy and improve processes across the business.
• You are eager to learn more about the fast-growing e-commerce industry.