Meta Ads Specialist

Meta Ads Specialist

Why You’ll Love Working With Us

• Purposeful Work:

  Help businesses grow through data-driven lead gen on Meta.

• Learning & Growth:

  Stay ahead with Meta’s evolving features (Advantage+ placements/creative, Conversion Leads).

• Acknowledgement:

  Your wins are recognized—tests, insights, and efficiency gains.

• Collaboration:

  Partner closely with an Experienced Manager, Designer, and Video Editor.

• Balance:

  Healthy work-life balance with flexible working conditions.

• Mission-Driven Culture:

  We value empowerment and innovation.

About Us

We are a digital marketing company that has been driving business growth since 2018. Our innovative services and solutions help businesses succeed in today’s competitive digital landscape. By staying ahead of industry trends, we deliver impactful strategies that truly make a difference.

Our Mission

Everyone Deserves Growth

Our Vision

One day, all business owners will have the tools and support to grow their businesses digitally.

Current Goal

To help 1000+ businesses by 2025

Daily Accountabilities

Meta Ads Specialist

• Plan and execute

  Lead Ads (Instant Forms)

  and

  website-lead

  campaigns; use

  Higher-Intent

  and

  Conditional Logic

  to pre-qualify prospects.
• Launch and optimize

  Click-to-WhatsApp

  campaigns; craft message templates/flows that speed up qualification.
• Apply

  Performance 5

  habits (account simplification, creative diversification, data quality, automation, validation) and leverage

  Advantage+ placements/creative

  .
• Implement, test, and troubleshoot

  Meta Conversions API (CAPI)

  to improve event quality and measurement resilience
• Optimize for

  lead quality

  using

  Conversion Leads

  and structured A/B testing; connect CRM feedback where applicable.
• Route and manage leads via

  Leads Center

  and/or integrations (e.g., CRM via Zapier) to ensure rapid follow-ups.
• Own weekly and monthly KPI reporting (CPL,

  CPLQ

  , cost-per-booked-call, lead-to-sale) with clear insights and actions.
• Ensure compliance with

  Special Ad Categories

  and Meta’s anti-discrimination policies when relevant (HEC/Employment/Finance).

Challenges

This role comes with exciting challenges that will enhance your strategy and leadership skills:

• Platform Changes:

  Adapting to frequent updates in placements, objectives, and automation.

• Signal Loss & Measurement:

  Maintaining attribution quality with CAPI and robust event setups.

• Lead Quality vs. Volume:

  Balancing scale with qualification using Instant Form logic, Conversion Leads, and WhatsApp flows.

• Client Diversity

  : Adapting messaging and strategy for various industries and target audiences.

• Policy Constraints:

  Operating within Special Ad Category restrictions where applicable.

Growth Opportunities

At FavFly, we invest in your creative and strategic growth. In this role, you will:

• Deepen expertise in

  Advantage+

  , creative testing, and budget-allocation models.
• Build advanced

  CAPI

  implementations (e.g., via GTM/server-side).
• Collaborate with top-tier creatives and strategists.
• Progress toward roles like

  Performance Marketing Lead

  based on results.

Required Experience

To thrive in this role, you’ll need:

• 2+ years

  managing Meta lead-gen campaigns across multiple accounts (preferably

  5+

  ad accounts).
• Hands-on with

  Instant Forms

  (Higher-Intent, Conditional Logic) and

  Click-to-WhatsApp

  .
• Fluency with

  Advantage+

  placements/creative and

  Performance 5

  practices.
• Proven

  CAPI

  implementation/troubleshooting experience.
• Comfortable with

  Leads Center

  , CSV exports, and integrations (e.g.,

  Zapier → Google Sheets

  ).
• Strong analytical skills (tests, cohorts, creative insights) and clear communication.
• Policy awareness:

  Special Ad Categories

  & anti-discrimination rules.

• Nice to Have: Meta Blueprint – Media Buying Professional

  (or similar certification).

Ready to Thrive?

If you have the skills and experience we’re seeking—and want to help fast-growing SMBs scale with high-quality leads we’d love to hear from you!