Meta Ads Specialist

Meta Ads Expert (D2C/E-commerce) – The Artarium

Location: [Gurugram/Hybrid] Experience: 3–6 years Employment: Full-time Function: Performance

Marketing

Role Overview

Own Meta (Facebook/Instagram) performance end-to-end—strategy, execution, and scale for revenue-first

outcomes across BAU and festive spikes.

Key Responsibilities

• Build & optimize account structures (ASC, ABO/CBO), prospecting + retargeting funnels, and product catalog

campaigns.

• Own pixel/CAPI setup via Events Manager + GTM; ensure reliable event quality, deduplication, and server-side

tracking.

• Creative testing engine: briefs, hooks, angles, UGC/creator assets, thumbnails, and iterative rapid testing

(thumb-stop, 3-sec view rate).

• Audience strategy: lookalikes, stacking, exclusions, frequency caps, and lifecycle cohorts (new vs returning vs

high-value).

• Offer + landing-page alignment; ensure CRO hygiene (speed, trust, reviews, payment badges, sticky CTAs).
• Budget pacing, bid strategies, dayparting; scale winners while protecting ROAS/CAC.
• Reporting: daily/weekly dashboards in GA4/Looker Studio; UTM hygiene, cohort/LTV views, and SKU-level

profitability.

• Compliance & brand safety; coordinate with Creative, Content, Marketplace, Ops.

Must-Have Skills

• Proven 7-figure monthly spend management on Meta with target ROAS ≥ 3 (category dependent).
• Deep hands-on with Advantage+ Shopping, Catalogs/Product Sets, dynamic ads, and funnel design.
• Strong GA4 + GTM; event mapping, enhanced conversions, debugging.
• Data-driven experimentation (A/B tests, lift where possible) and clear hypothesis writing.

Good-to-Have

• Shopify/WordPress, feed tools, basic JS for GTM, WhatsApp/Broadcast flows, GoKwik/RTO reduction.
• Basic SQL/Sheets automation; experience with festive season scale.

Success Metrics

• ROAS, CAC vs AOV, CVR, CTR/Thumb-Stop, Frequency, Revenue/SKU, LTV/Cohort retention.

Compensation

CTC: ■[X–Y] LPA + performance bonus. (Flexible for exceptional candidates.)

How to Apply

• Send your CV + 3 campaign case studies (goal, budget, setup, results, learnings) to careers@artarium.com

with subject “Meta Ads Expert – Your Name”.

• Optional: Share Looker/GA4 dashboards or a 2–3 slide teardown of an Artarium PDP of your choice.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per year

Work Location: In person