Meta Ads & Google PPC Specialist

About Scale X

At Scale X, we don't just run ads—we engineer growth. As a next-gen performance marketing agency, we partner with ambitious brands to deliver scalable ROI through smart media buying, automation, and relentless optimization. If you're obsessed with conversions, ROAS, and performance psychology—we want to hear from you.

About the Role

We're hiring a Meta Ads & Google PPC Specialist who’s not here to experiment—but to scale. This role is not for beginners. We’re looking for a highly experienced digital advertiser who has case studies or campaign results to back their success across lead generation, e-commerce, and full-funnel paid media strategies.

What You'll Be Responsible For Strategy & Execution

• Plan, launch, and scale performance-driven campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Conduct deep audience research, keyword planning, and funnel mapping to ensure campaign relevance and efficiency.
• Write compelling ad copy, work with design teams to create high-converting creatives, and optimize landing pages for better CVRs.
• Use tools like Revealbot, Optmyzr, Smartly.io, and Performance Max to automate and optimize campaign workflows.

Budget Management & Performance Optimization

• Handle large-scale monthly ad budgets with a focus on ROAS, CPA, and CPL metrics.
• Run advanced bidding strategies like Target CPA, Maximize Conversions, Target ROAS.
• Monitor performance daily and implement A/B tests to improve CTRs and conversion rates.

Tracking, Analytics & Reporting

• Set up accurate conversion tracking via GTM, GA4, Facebook Pixel, UTM parameters.
• Analyze performance using GA4, Meta Reports, and CRM analytics to optimize the buyer journey.
• Prepare actionable reports that guide creative, copy, and strategic pivots.

Compliance & Market Awareness

• Ensure all ad campaigns follow platform-specific policies and brand guidelines.
• Stay ahead of algorithm changes, audience trends, and advertising technology.
• Perform competitor research using tools like SpyFu, SEMrush, and Ahrefs to stay ahead of the curve.

Tools You Should Already Know

• Ad Platforms: Google Ads, Meta Ads Manager
• Analytics & Tracking: GA4, Google Tag Manager, Facebook Attribution
• Automation: Revealbot, Optmyzr, Smartly.io, Adzooma
• CRO & Landing Pages: Instapage, Unbounce, ClickFunnels, Hotjar
• Keyword & Competitor Tools: Ahrefs, SEMrush, SpyFu, Google Keyword Planner

Who We're Looking For

• Minimum 2–4 years of hands-on experience managing Google & Meta Ads
• Solid proof of ROI-focused campaigns, high-performing funnels, or eComm/lead gen scaling
• Strong analytical and data interpretation skills
• Ability to independently manage campaigns, budgets, and reporting
• Up-to-date certifications in Google Ads and Meta Blueprint (Mandatory)
• Strong communication, time management, and decision-making skills

Bonus If You Have:

• Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, or Programmatic platforms
• Experience managing eCommerce product feeds, catalogs, and pixel integrations
• Hands-on knowledge of Performance Max Campaigns

Job Types: Full-time, Permanent

Pay: ₹19,000.00 - ₹39,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Application Question(s):

• How many years of hands-on experience do you have running Google Ads and Meta Ads campaigns?
• "Do you have Google Ads and Meta Blueprint certifications?"

• Are you able to share campaign performance reports, dashboards, or case studies from your past ad accounts to prove ROI?

Work Location: In person