Media Planner

Role Overview:

We’re looking for a Performance Media Planner / Performance Marketing / Media Planning who can take charge of strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. You’ll play a key role in driving results for our clients and internal brands.

What You'll Do:

• Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
• Work closely with the creative and strategy teams to build high-performing campaigns.
• Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
• Conduct A/B testing on creatives, audience segments, and landing pages.
• Generate campaign performance reports and insights using analytics tools.
• Stay updated with trends and updates in digital advertising platforms.

We’re Looking For:

• 2–3 years of experience in running Meta & Google Ads campaigns.
• Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
• Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
• Data-driven mindset with a keen eye for campaign insights and optimizations.
• Ability to manage multiple campaigns across different industries or verticals.