Media Planner

Job Description

Job Title: Media Planner Location: Mumbai, Maharashtra, India Department: Media Planning Employment Type: Full-Time Experience Level: Mid-Level (3–5 years) Job Summary We are seeking a strategic and detail-oriented Media Planner to join our dynamic advertising agency. The ideal candidate will be responsible for developing and executing media strategies that effectively reach target audiences across various channels, optimizing campaign performance, and ensuring alignment with client objectives. Key Responsibilities • Strategic Media Planning: Develop comprehensive media plans that align with client goals, utilizing a mix of traditional and digital channels. • Audience Analysis: Conduct thorough research to identify and understand target audience behaviours and preferences. • Budget Management: Allocate budgets efficiently across selected media channels to maximize ROI. • Vendor Negotiation: Engage with media vendors to negotiate rates, placements, and added value opportunities. • Campaign Execution: Coordinate with internal teams and external partners to launch campaigns on schedule. • Performance Monitoring: Track and analyze campaign performance metrics, making data-driven adjustments as needed. • Reporting: Prepare detailed reports on campaign outcomes, providing insights and recommendations for future strategies. • Client Communication: Maintain regular communication with clients to present plans, updates, and performance reports. Required Skills & Qualifications • Educational Background: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. • Experience: 3–5 years of experience in media planning within an advertising agency. • Analytical Skills: Strong ability to interpret data and translate insights into actionable strategies. • Communication: Excellent verbal and written communication skills for client interactions and internal collaboration. • Technical Proficiency: Familiarity with media planning tools and platforms (e.g., Nielsen, Comscore, Google Analytics). • Negotiation Skills: Proven ability to negotiate effectively with media vendors. • Project Management: Strong organizational skills to manage multiple campaigns simultaneously. Job Type: Full-time Schedule: Morning shift Work Location: In person