Media Planner

Media Planner

Key Responsibilities

• Media Strategy & Planning

• Develop integrated media strategies across Google Ads and Meta Ads platforms to achieve client objectives.
• Conduct competitive and market research to identify growth opportunities for clients.
• Recommend optimal channel mix, targeting strategies, and budget allocation.

• Campaign Execution & Optimization

• Set up, monitor, and optimize campaigns across Google Search, Display, YouTube, and Meta Ads Manager.
• Manage campaign performance against KPIs such as CTR, CPC, CPA, ROAS, and lead quality.
• Conduct A/B testing on creatives, ad copies, and targeting strategies to maximize performance.

• Client Servicing & Communication

• Act as the primary point of contact for client accounts, ensuring smooth communication and timely reporting.
• Understand client business objectives and translate them into actionable media plans.
• Present campaign performance reports with clear insights and recommendations.
• Build long-term relationships by proactively suggesting innovations and solutions.

• Analytics & Reporting

• Prepare and present weekly, monthly, and quarterly reports highlighting performance, insights, and action steps.
• Use tools like Google Analytics, Tag Manager, and platform dashboards to track and measure ROI.

Desired Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 2–5 years of experience

  in media planning and performance marketing.
• Hands-on experience with

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook/Instagram Ads Manager)

  .
• Strong understanding of digital marketing funnels, remarketing, and conversion optimization.
• Excellent analytical, problem-solving, and client servicing skills.
• Proficiency in Excel, Google Analytics, and reporting dashboards.
• Ability to multitask, manage timelines, and work in a fast-paced environment.