Media Planner

As a Media Planner, your role involves developing and implementing media strategies to reach target audiences and achieve marketing objectives. You will be responsible for planning and buying media across various channels, including traditional, digital, and social media, to maximize reach, engagement, and ROI. Collaboration with internal teams, media vendors, and agencies is essential to optimize media plans and drive campaign success. Key Responsibilities: - Conduct audience research and media landscape analysis to identify target audiences, media consumption habits, and media opportunities. - Develop media plans aligned with marketing objectives, target audience demographics, and budget parameters. - Negotiate and purchase media placements across TV, radio, print, digital, and social media channels. - Monitor and analyze media performance metrics to track campaign effectiveness, optimize media plans, and report on ROI. - Collaborate with internal teams and external partners for seamless execution of media plans and integration with marketing campaigns. - Stay updated on media trends, industry innovations, and emerging technologies to inform media planning strategies and tactics. Qualifications Required: - Minimum of 10 years of experience in Media Buying, preferably with extensive Agency-side and corporate experience.,