Media Planner

Job Description: Media Planner - Digital and Traditional Media

Job Title

Media Planner - Digital and Traditional Media

Location

Saharanpur Nagar Nigam, Uttar Pradesh (Onsite)

Employment Type

Full-Time

Department

Marketing / Communications (Not Civil Engineering)

Role Summary

The Media Planner will be responsible for developing and executing comprehensive media strategies across digital, social, and traditional channels. The role requires a strong understanding of media analytics, digital marketing tools, and experience working with government, PSU, and private sector clients.

Key Responsibilities

• Media Planning & Execution:

  Handle and develop

  digital marketing/electronics/print and social media plans

  for various social media channels.

• Digital Asset Development:

  Possess experience in the development of

  social media assets

  for clients.

• Digital Analytics & Tools:

  Demonstrate a good understanding and working knowledge of key digital platforms and tools, including:

• Google Trends

• Google Analytics

• Google Ads

• Facebook

• Audience Insights

• Facebook Ad Manager, etc.

• Consultancy & Service Provision:

  Provide

  digital marketing consultancy

  and various

  media services

  , including:

• Media buying and planning

• PR

  (Public Relations)

• Other related advertising services

• Client Sector Experience:

  Must have experience in providing these services with

  Govt. / PSU's / private sector

  clients.

Qualifications and Experience

• Education:

  MBA

  in

  Marketing/Business Management

  .

• Experience:

  At least

  3-5 years experience

  in handling digital marketing/electronics/print and social media plans.