Media Planner

Puretech Digital - A Genesis Company

5 years

0 Lacs

mumbai metropolitan region

Posted:1 day ago| Platform:

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Skills Required

planning design strategies research analysis benchmarking negotiation ads communication presentation

Work Mode

On-site

Job Type

Full Time

Job Description

Location: Kurla, Phoenix MarketcityExperience: Minimum 5 years in Media Planning

Role Overview

We are seeking an experienced Media Planner to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.

Key Responsibilities

Develop and implement media strategies across digital, print, OOH, and broadcast channels.
Conduct market research, audience analysis, and competitor benchmarking to inform media plans.
Build media plans, budgets, and forecasts that align with campaign objectives.
Negotiate with media vendors/agencies to secure cost-effective placements.
Monitor, measure, and optimize campaign performance against KPIs.
Collaborate with creative, digital, and client-servicing teams to ensure seamless execution.
Stay updated with new media trends, tools, and technologies.

Key Skills

Strong knowledge of media platforms (digital & traditional).
Excellent analytical and negotiation skills.
Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc.
Ability to manage budgets and deliver ROI-driven campaigns.
Strong communication & presentation skills.

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