Media Buyer

Role Overview: You will be responsible for planning, launching, and managing high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients. Your role will involve tracking, analyzing, and optimizing campaign performance to ensure strong ROI. Collaborating closely with cross-functional teams, you will align campaigns with broader marketing objectives and stay updated with the latest advertising updates, tools, and trends to apply best practices proactively. Key Responsibilities: - Overseeing ad spend for efficient budget allocation and cost-effective results. - Researching competitor strategies and market trends to refine targeting and messaging. - Presenting detailed performance reports and insights to internal teams and stakeholders. - Conducting continuous A/B testing of ad creatives, audiences, and landing pages. - Identifying growth opportunities through new campaign ideas and strategic experimentation. - Partnering with creative and product teams to develop compelling, high-converting ad content. Qualifications Required: - Minimum 2 to 5 years of experience in performance marketing, specifically for e-commerce brands. - Proven track record in managing and scaling Facebook campaigns with measurable success. - Data-driven mindset with strong analytical abilities, comfortable working with performance metrics. - Excellent communicator and team player who thrives in a collaborative environment. - Meticulous attention to detail, able to spot and correct even the smallest inconsistencies. - Passionate about digital marketing trends and eager to adopt new strategies and tools. (Note: No additional details about the company were provided in the job description.),