Media Analyst

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Media Analyst, you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target’s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving.

Responsibilities

• Understand the campaign needs of our media vendor
• Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals
• Understand and analyse the Media Plan, and ensure the campaign is set accordingly
• Manage the budget of the campaigns and effectively shift it between different media channels
• Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
• Align with internal teams to translate patterns in campaign performance into future recommendations
• Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest).
• Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc.,
• Have good understanding of DMP workflows & audience segmentation.
• Be required to work during US Day time (CST) for certain period in the year

About You

• 2 - 7 years of experience in digital marketing focused on analytics or media execution
• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
• Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage.
• Understand and analyze the Media Plan, and ensure the campaign is set accordingly
• Manage the budget of the campaigns and effectively shift it between different media channels
• Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
• Intermediate/Advanced Microsoft Excel & PowerPoint skills.

Non-Technical / Soft skills Requirement:

• Exhibits excellent communication skills & ability to learn quickly
• Have strong attention to detail and accuracy.
• Able to work independently with limited supervision
• Diligent, solution-focused with a can-do attitude
• Effective time management and organization skills
• Eager to get things done and highly self-motivated