Marketplace Associate

PRIMARY OBJECTIVE OF POSITION:

To assist with the account maintenance, expansion, optimization, and communication of online marketplace initiatives in alignment with established sales and profit goals.

MAJOR AREAS OF ACCOUNTABILITY:

• Maximizes product listing counts and content across all marketplaces to increase topline revenue and conversion opportunity. Plays a strategic role in managing marketplace relationships and understanding marketplace-specific algorithms.
• Monitors key marketplace integration points and assists with monitoring all aspects of performance ratings across multiple online marketplaces including, but not limited to, overall store ratings, cancellation rates, late shipment rates, on-time delivery rates, valid tracking numbers and policy violations in order to maintain a positive selling partnership.
• Performs basic reporting of marketplace data. Provides routine and ad-hoc maintenance for marketplace channels and aids other teams/ departments as needed in alignment with Key Performance Indicators (KPIs).
• Optimizes and maintains product content including images, titles, descriptions, videos, enhanced content, and categorization to maximize the exposure and conversion impact for each product listing within every marketplace account. Recommends actions based on data insights and performance metrics, insights and trend analysis
• Reviews detailed revenue, expense and product level reporting to identify positive or negative trends and respond accordingly. More involvement in testing and implementing new content strategies across platforms
• Enhances the onsite advertising opportunities within each marketplace to gain additional exposure for select products in areas reserved for featured sellers. Manage budget allocation, targeting strategy, and adjusting bids and keywords based on performance data.
• Key role in coordinating promotional activities for product launches or sales events (e.g., Prime Day, Black Friday) across marketplaces. Lead the development and execution of promotional strategies, including sponsored products, deals, and ads within the marketplace, to ensure optimal exposure.
• Researches and assists with implementation of new marketplace expansions to gain additional exposure and sale of marketable products at an acceptable advertising rate. Expand to advising teams on best practices in content that improves conversion rates.
• Keeps supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate, to ensure a coordinated work effort and team approach.
• Performs related work as apparent or assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree or equivalent experience in marketing, advertising or related field.
• 3-5 years of experience in online marketing preferred.
• Previous experience working with Amazon, ebay and Channel Advisor preferred.
• Ability to communicate effectively, both orally and in writing, with a wide variety of internal and external audiences.
• Ability to work closely with others to coordinate projects involving multiple parties.
• Strong analytical skills including the ability to define promotions, collect data, establish facts and draw valid conclusions.
• Ability to work under pressure, handle multiple tasks, be attentive to detail, work independently and prioritize work.
• Must demonstrate a high degree of skill in grammar, punctuation, spelling and motivational language appropriate to the position.
• Intermediate working knowledge of Microsoft Excel
• Must have working knowledge of Microsoft Word, Power BI and the Internet.
• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.