Marketing:Circle Marketing Manager

No of Vacancies-Reports toZonal Marketing ManagerIs a Team leaderNTeam Size0GradeDM/MBusinessStrategy & ActivationDepartmentMarketingSub-DepartmentMarketingLocationMumbaiAbout MarketingThe Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis Marketing department is also the custodian of Brand Axis, (ie) What does the Brand stand for, Our Brand Philosophy etcAbouttheRole----- The incumbent will be responsible for the mentioned below1 Responsible for Customer Expereince at Branches/ASCs at respective Circles2 Customer meets at branches3 Regional activations4 Circle/ Cluster / Branch Support with reference to customer engagement programms, and other marketing initiative5 Local level Brand visibility through branding, alliances and tie-ups with local authoritiesThe role includesLeading the marketing & branding of one Circle Put in place the marketing strategy in line with the requirement of the business Support branches with lead generation through activationPlan and implement regional activations to support branches achieve their business targets Ensuring the leads captured and track them and report---- -----Drive the customer meets at branches every month and develop plan to increase footfallsProvide marketing and branding support to branches and circleDriving the brand visibility by ensuring the implementation of meaningful direction signages and neighborhood branding Custodian of Retail branding on ground, brand hygiene, Regularly visit these centres and ensure updated branding, and better customer experience Plan and implement the merchandising at all the branches and other centres in the circleQualificationsMust be a graduate, and an MBA in marketing would be an added advantage and would be preferredMust of relevant experience in similar profile in a bank or ficial institute, retail activation agency or other agencies Similar experience in marketing in other industry will also be preferred Minimum 4-6 years of experieneceRole ProficienciesSelf starter, knowledge of marketing, branding and merchandising, good communication skills