Marketing Strategy Manager

Strategic Ownership

• Develop and own the

  annual and quarterly marketing strategy

  aligned with business targets.
• Identify key market opportunities, define customer segments, and priorities initiatives.
• Create frameworks for positioning our platform as a

  trusted leader in bonds and fixed-income investing

  .

Campaign & Channel Leadership

• Guide the team across

  content, performance marketing, brand, social media, SEO, and partnerships

  .
• Review and approve major campaigns, ensuring message clarity, compliance, and effectiveness.
• Evaluate channel performance and optimize for cost efficiency and ROI.

Cross-Functional Collaboration

• Work closely with Product, Sales, and Operations to align marketing with product launches and investor communication.
• Support sales funnels by ensuring strong messaging, lead quality, and targeted campaigns.

Team Leadership & Governance

• Mentor content, design, and performance teams with clear direction and structured processes.
• Implement dashboards, KPIs, and review mechanisms to ensure consistent output and accountability.
• Ensure compliance with all financial marketing guidelines and internal quality standards.

Market Intelligence

• Track industry trends, competitor movements, regulatory updates, and investor behavior patterns to refine strategy.
• Identify new growth opportunities in the fixed-income category.