Marketing Strategy Manager

As a Marketing Strategy Manager at Agoda, you will play a pivotal role in shaping the communication strategies for the B2B marketing division. Your primary responsibility will be to develop engaging content that attracts and retains customers, enhancing brand visibility and creating compelling narratives for B2B partners and prospective partners. Reporting directly to the Marketing Strategy Director, you will collaborate with senior stakeholders to identify and showcase Agoda's strengths in the B2B travel sector. **Key Responsibilities:** - Develop and Implement Content Strategies: Create engaging content that resonates with B2B audiences, elevating brand awareness and reinforcing Agoda's value proposition across multiple business units. - Craft Engaging Content: Collaborate with design and writing teams to produce high-quality content, including editing, proofreading, developing editorial calendars, delegating tasks, and ensuring deadlines are met. - Lead and Inspire Teams: Manage a dynamic content strategy team, providing mentorship, guidance, and developing key performance indicators (KPIs). - Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings. - Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies using data insights to ensure maximum impact. - Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement. **Qualifications Required:** - Extensive Experience: Minimum 5 years in content/strategy/consultancy/product marketing or related roles, with experience in a B2B marketing environment being a plus. - Strong Communication Skills: Exceptional writing and verbal communication abilities, proficient in creating impactful and visually appealing presentations. - Strategic Mindset: Proven experience in developing content aligned with business objectives and enhancing brand narrative. - Industry and Product Knowledge: Familiarity with the tech and travel industry, with experience in the online travel agency sector being advantageous. - Data-Driven Approach: Strong analytical skills with the ability to leverage data for substantiating content strategies and value propositions. - Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.,