Marketing Strategist

Key Responsibilities: 1.

Brand positioning/ Brand management (Unified strategies across platforms)

a. Creating a brand story – tagline, mission, and vision statements for the our brand, aligned with overall business goals

b. Developing branding strategies for social media platforms

c. Ensuring all website content and graphics are in line with the brand strategy

2. Contents strategy- (Key message) (Design and curate impactful/engaging content)

a. Website: Implement strategies related to UI/UX and customer experience enhancement

b. social media: Develop content strategies for LinkedIn and Instagram to maximize engagement

c. Video Creation: Facilitate storyboard and Video Storyboard to enable animation teams to create videos for the website, YouTube, Instagram, LinkedIn, and Facebook

d. Newsletters: Curate newsletter content to be shared with a specific client list

e. Case Studies: Produce content across various social media platforms (e.g., videos, animations, live interviews, infographics)

3. Awareness: PR and Media Outreach: (increased awareness about our company to the Target Group/customer)

a. Website - Ensure the website effectively highlights and supporting PR outreach.

b. Social Media Strategies –

ii. iii. LinkedIn: Develop a monthly/weekly post plan to maximize engagement Instagram: Increase relevant followers and create content (posts, reels, stories) that resonates with the USA target group YouTube, Facebook & Instagram channels

Qualifications & Skills:

• Full-time MBA (Marketing) from a Tier 1 or Tier 2 institution Job Title: Manager- Marketing Strategist, Mumbai India

• 5–8 years of experience in digital marketing and traditional (classic) marketing

• Team management/leadership experience is a must

• Experience working for a U.S. company/client focused on the U.S. market is a must

• B2B marketing leadership experience, preferably in:

 B2B solution selling (360° marketing agencies)

 Commercial interior & display solutions  Retail/furniture industry  B2B design & build services

Sahiba Naaz

8296043355