Marketing Strategist

Job Title: Marketing Strategist India Market (User Research, Segmentation & Strategy Planning)

Location: Remote / India-based

About the Role:

data-driven Marketing Strategist

Key Responsibilities:

• Conduct

  in-depth market research

  on consumer behavior, demographics, psychographics, and digital consumption patterns across the Indian market.
• Analyze

  market trends

  ,

  competitor positioning

  , and

  consumer needs

  to identify business opportunities.

• Segment the market

  based on data (demographics, behaviors, purchasing power, geography, etc.) and develop

  user personas

  for key segments.
• Provide

  clear recommendations on which user segments to target

  , supported by data (TAM, SAM, SOM, LTV, CAC estimates where possible).
• Design and deliver a comprehensive

  Marketing Strategy Plan

  for the chosen segments, including:

• Positioning

  and

  messaging frameworks

• Channel selection (digital, offline, partnerships, etc.)

• Acquisition and engagement strategies

• Budget recommendations and performance KPIs

• Work with Product, Sales, and Marketing teams to ensure

  cross-functional alignment on the strategy

  .
• Utilize tools like

  Google Trends

  ,

  Meta Audience Insights

  ,

  SEMrush

  ,

  SimilarWeb

  , and

  local consumer research reports

  for analysis.
• Create and present

  insightful reports and strategy decks

  for leadership decision-making.

Required Qualifications:

• Minimum

  3-5 years of experience

  in

  marketing strategy

  ,

  market research

  , or

  consumer insights

  roles focused on the Indian market.
• Proven ability to

  design actionable marketing strategies based on research findings

  .
• Strong understanding of

  Indian consumer behavior

  across urban, semi-urban, and rural segments.
• Proficiency in

  audience segmentation

  ,

  market sizing

  , and

  competitive analysis

  .
• Skilled in

  data interpretation

  ,

  strategic planning

  , and

  presenting recommendations to leadership

  .
• Bachelor’s or Master’s degree in

  Marketing

  ,

  Business

  ,

  Economics

  , or

  related fields

  .

Preferred:

• Experience working with

  startups or digital-first brands

  .
• Familiarity with

  SEO research

  ,

  performance marketing data

  , or

  growth analytics tools

  .
• Understanding of

  regional cultural and linguistic diversity

  across India.

  Role & responsibilities

Preferred candidate profile