Job Title: Marketing Strategist India Market (User Research, Segmentation & Strategy Planning) Location: Remote / India-based About the Role: We are looking for a data-driven Marketing Strategist who can analyze the Indian market , identify profitable user segments , and design a clear marketing strategy plan for targeting and engaging these segments. Your insights will directly shape our market entry and growth decisions. Key Responsibilities: Conduct in-depth market research on consumer behavior, demographics, psychographics, and digital consumption patterns across the Indian market. Analyze market trends , competitor positioning , and consumer needs to identify business opportunities. Segment the market based on data (demographics, behaviors, purchasing power, geography, etc.) and develop user personas for key segments. Provide clear recommendations on which user segments to target , supported by data (TAM, SAM, SOM, LTV, CAC estimates where possible). Design and deliver a comprehensive Marketing Strategy Plan for the chosen segments, including: Positioning and messaging frameworks Channel selection (digital, offline, partnerships, etc.) Acquisition and engagement strategies Budget recommendations and performance KPIs Work with Product, Sales, and Marketing teams to ensure cross-functional alignment on the strategy . Utilize tools like Google Trends , Meta Audience Insights , SEMrush , SimilarWeb , and local consumer research reports for analysis. Create and present insightful reports and strategy decks for leadership decision-making. Required Qualifications: Minimum 3-5 years of experience in marketing strategy , market research , or consumer insights roles focused on the Indian market. Proven ability to design actionable marketing strategies based on research findings . Strong understanding of Indian consumer behavior across urban, semi-urban, and rural segments. Proficiency in audience segmentation , market sizing , and competitive analysis . Skilled in data interpretation , strategic planning , and presenting recommendations to leadership . Bachelor’s or Master’s degree in Marketing , Business , Economics , or related fields . Preferred: Experience working with startups or digital-first brands . Familiarity with SEO research , performance marketing data , or growth analytics tools . Understanding of regional cultural and linguistic diversity across India. Role & responsibilities Preferred candidate profile
Location: Fully Remote Job Type: Full-Time Experience Level: Senior Marketing Manager (Minimum 46 years in marketing roles, including at least 1–2 years leadership experience) Position Overview We are seeking a dynamic Senior Marketing Manager to lead and elevate our marketing strategy across multiple channels. As a key member of the marketing team, you will be responsible for driving growth, aligning marketing initiatives with business objectives, and overseeing campaigns that fuel scalable success. Key Responsibilities Develop and execute comprehensive multi-channel marketing strategies aligned with company goals Lead and mentor a marketing team focused on digital, brand, content, CRM, and PR Drive user acquisition, retention, and lifecycle marketing through data-driven campaigns Oversee marketing analytics, attribution models, and ROI tracking to optimize spend and performance Collaborate cross-functionally with Product, Sales, and Customer Success teams for alignment Shape and evolve the brand narrative to enhance customer loyalty and market positioning Stay up-to-date with industry trends, emerging technologies, and best practices Build strategic partnerships and media relationships to amplify reach and impact Report to the Managing Director and contribute to strategic marketing planning Requirements Minimum 4–6 years of experience in marketing, with 1–2 years in leadership roles, preferably in tech-driven or startup environments Proven success in scaling B2C or B2B2C platforms, with hands-on experience in performance and growth marketing Strong understanding of brand building, customer acquisition funnels, and digital marketing tools Exceptional leadership, communication, and decision-making skills Data-oriented mindset with a strong grasp of metrics and KPIs Fluent in English (written and spoken) Experience in fintech or financial services is a strong plus and highly welcomed Why Join Us 100% remote work Join a fast-paced, innovative team reshaping the future of consumer technology Make a high-impact contribution in a strategic senior marketing role Collaborative, growth-focused culture Role: Senior Marketing Manager Industry Type: Animation & VFX Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education: UG: Graduation Not Required Key Skills: Marketing Management