Marketing Specialist

Role Overview:

We are seeking a skilled and creative Marketing Specialist with a strong understanding of both traditional and digital marketing.

You will be responsible

for executing campaigns, generating leads, building brand presence, and

contributing to overall student enrollments.

Key Responsibilities:

Develop and implement marketing campaigns (online and offline) to promote

Apti Plus courses and offerings.

Collaborate with design and content teams to

create engaging promotional material.

Manage social media platforms, digital

ads, email marketing, and influencer partnerships.

Coordinate with academic

and sales teams to support lead generation and conversion. Organize events,

seminars, and outreach programs to boost brand visibility. Monitor, analyze, and

report on campaign performance and ROI.

Requirements:

Minimum 2 years of experience in marketing, preferably in the education or

edtech sector. Fluency in English and Bengali is a must. Strong understanding of

digital marketing tools (Meta Ads, Google Ads, SEO, etc.). Excellent

communication, coordination, and multitasking skills. Creativity and a result-

driven mindset. Bachelor's degree in Marketing, Business, or a related field

preferred.

Salary: 15%–20% hike on last drawn salary, based on qualifications and

experience.

What We Offer:

Opportunity to work with a reputed brand in the education sector. A

collaborative and dynamic work environment. Growth-oriented career path with

regular learning opportunities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Work Location: In person