Marketing Specialist Bengaluru,

2 - 7 years

13 - 14 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan and execute the marketing strategy and annual plans for the assigned product, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
  • Partner with commercial teams to execute comprehensive product promotional programs, campaigns and other marketing activities in alignment with budgets and relevant competitive, customer and market dynamics.
  • Collaborate with cross functional teams to support the health and the growth of product portfolio by contributing to innovation, new product development, co-creation of customer solutions and product commercialization initiatives.
  • Execute new products, services or solutions launches as measured by key performance indicators, collaborating across commercial and technical functions to optimize customer engagement and demand.
  • Improve customer experience for the assigned product and support the development and activities for differentiated customer value propositions.
  • Deliver relevant marketing trainings, events and collateral for the assigned products.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate team.
  • Other duties as assigned.


Qualifications

Minimum Qualifications

Full time MBA with at least 2 years of post qualification experience. Other minimum qualifications may apply.

Preferred Qualifications

At least 2 years of rural marketing experience post qualification. Strong experience in product portfolio management, launching new products and developing advertising campaigns in the FMCG/Agri Chemicals/B2C sector. Marketing experience in the Dairy Feed sector is an added advantage.

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