The Marketing Science team is responsible for driving advanced measurement approaches, demonstrating the ROI/value of the platform, developing best practices and informing product development. The Marketing Science Partner, India, will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. We are seeking a highly quantitative measurement professional with direct response/performance market experience to drive the Meta measurement and vertical strategy in India. The Marketing Science Partner, India role involves developing client relationships, engaging and influencing key clients in the region. They will be responsible for working with client teams in designing and executing a range measurement tests and studies, and analyzing data sets to help understand and improve the effectiveness of their advertising across digital platforms and across media from a direct response and brand perspective. Conclusions from this work will identify how a client can act to drive business impact.
Marketing Science Partner Responsibilities:
- Partner with Meta sales team to drive strategic relationships with Meta’s clients through measurement and 'learning agendas' that highlight how a client can improve business outcomes by employing better measurement techniques
- Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients' measurement objectives
- Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to a range of audiences - ranging from the measurement, data and analytics specialists to marketing and business stakeholders, across mid-management to executive management levels
- Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products and partnerships, and influence clients in piloting and adopting products alphas and betas by evidencing their effectiveness through measurement
- Educate clients, agencies and the industry on Meta's measurement strategy and the benefits of its application for advertising and marketing strategies and tactics
- Work on White Papers and thought leadership pieces on Meta's measurement strategy, and developments in DR and performance marketing measurement approaches, techniques and applications
Minimum Qualifications:
- Significant experience in data analysis in an online environment
- Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree
- Direct experience in applying and interpreting rigorous measurement techniques. These include randomized controlled tests, MMM and MTA
- Direct experience in scoping and executing analytical projects from start to finish
- Direct experience of analyzing and manipulating data sets to understand patterns and provide client insights
- Direct experience working with large data sets and statistical software such as R, MATLAB, SPSS, SAS and STATA
- Competent in data querying, data transformation and analysis with Hive, SQL or Python
- Client-facing experience, including experience driving change through adoption of new products or research methods
- Experience in communicating effectively with a broad range of stakeholders, collaborators and clients, at different levels
- Some experience, exposure or knowledge in the advertising and/or marketing industry
- Knowledgeable about Meta and online advertising, a fast learner and moves fast while keeping focused on high impact projects
- Proven experience of finding solutions to complex issues, embracing ambiguity and driving impact
- Demonstrated experience of proactively identifying, scoping and implementing innovative solutions
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
