Marketing Research Analyst

The Marketing Research Analyst will be responsible for collating and analysing marketing data, trends, strategies, and competitive intelligence to enhance the efficiency and effectiveness of current marketing initiatives and identify opportunities for business development. You will play a key role in shaping business intelligence related to our product offerings.

Roles and responsibilities

• Analyze current marketing activities using relevant parameters and provide actionable recommendations to the marketing team.
• Research and analyze external and internal marketing data (e.g., global trends, demographics, competitor strategies) to identify business trends and new opportunities.
• Stay fully informed on market trends, industry research, and implement best practices.
• Provide recommendations on leveraging identified opportunities for product and market growth.
• Contribute to the development of business intelligence by creating experimentation frameworks to improve marketing targeting through segmentation and to evaluate the incremental impact of campaigns.
• Collate and consolidate data from multiple sources to generate actionable insights.
• Provide inputs to the BI team regarding the relevance of data points and suggest new data points to capture for enhanced decision-making.
• Devise and evaluate methods for data collection, including surveys, questionnaires, and opinion polls.

Skills and Qualifications required:

• Strong analytical skills and data-driven thinking
• Exposure to digital marketing will be an added advantage.
• Excellent problem-solving skills and a proactive, go-getter attitude.
• Ability to translate complex data into clear, strategic insights and recommendations.