Marketing Professional - Campaign Management

You will be supporting content and campaign activities as a Content & Campaign Professional to enhance brand awareness, strengthen client perceptions, and increase engagement and loyalty with clients and target audiences. - Support the execution of BT Group's content and campaign strategy to achieve commercial and marketing objectives. - Assist in implementing content programs that provide measurable value to BT Group's digital profile, SEO, and web traffic. - Contribute to BT Group's brand positioning through external communications as part of the content strategy and plan. - Provide information and data for analysis to help campaign teams make data-driven recommendations for improving results and increasing client retention. - Support the use of multi-channel automation and customer relationship tools in email strategy and execution for engaging content strategy and campaign execution. - Assist in analytics activities across BT Group to develop visible and measurable conversion funnels, identify patterns demonstrating content and campaign outcomes, and adjust campaigns with poor ROI. - Undertake content production operations to deliver assets that support BT Group's content and campaign strategy. - Support the implementation of ways to enhance working processes within content and campaign management. Qualifications Required: - Agency Management - Customer Lifecycle - Marketing Strategy - Stakeholder Management - Budgeting - Campaign Development - Campaigning - KPI/Metric Monitoring - Brand Strategy - Digital Marketing - Campaign Optimization - Customer Segmentation - Project/Programme Management - Account Based Marketing - Decision Making - Growth Mindset - Inclusive Leadership BT Group, the world's first telco, is home to well-known brands like BT, EE, Openreach, and Plusnet. The company is undergoing a significant transformation, focusing on connecting over 25 million premises to full fiber broadband and investing in 5G technology. BT Group is committed to improving connectivity and creating the UK's best telco through simplification, AI, and technology. Join a diverse and inclusive workplace with a leadership team dedicated to taking the company into a new era.,