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Accenture in India
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Marketing Platform Auto Specialist

Marketing Platform Auto Specialist

Accenture in India

7 - 11 years

0 Lacs

Mumbai metropolitan region

Posted:6 days ago| Platform:

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Skills Required

marketing auto strategy consulting technology network power development html rendering crm personalization content targeting leadership code design data resolve optimization tracking compliance mobile automation javascript salesforce iterable testing rest json troubleshooting analysis management

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Marketing Platform Auto Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Email & Landing Page Development: o Develop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility. o Ensure pixel-perfect rendering across major email clients and devices.
CRM Platform Implementation: o Build and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems. o Configure HTML personalization and dynamic content for targeting audience. o Implement and optimize campaign workflows, triggers, and customer journeys from HTML perspective.
Technical Leadership: o Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices. o Work with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery. o Troubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML.
Quality Assurance & Optimization: o Conduct QA for campaign rendering, tracking, and data flows related to creative/HTML/personalization. o Optimize code for deliverability, performance, and compliance (e.g., CAN-SPAM, GDPR). Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for?
5–8 years of experience in front-end or email development within a CRM or marketing automation environment.
Expertise in HTML5, CSS3, and JavaScript (including responsive and modular email coding).
Proven hands-on experience with CRM / marketing automation platforms such as: o Adobe Campaign Standard or Classic o Braze o (Bonus: Salesforce Marketing Cloud, Iterable, Acoustic, or others)
Experience with personalization, dynamic content, and data-driven email logic.
Understanding of email deliverability best practices and QA testing tools (e.g., Litmus, Email on Acid).
Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems.
Strong analytical and troubleshooting skills with a detail-oriented mindset.
Ability to lead projects and mentor junior developers Roles and Responsibilities:
In this role you are required to do analysis and solving of moderately complex problems
May create new solutions, leveraging and, where needed, adapting existing methods and procedures
The person would require understanding of the strategic direction set by senior management as it relates to team goals
Primary upward interaction is with direct supervisor
May interact with peers and/or management levels at a client and/or within Accenture
Guidance would be provided when determining methods and procedures on new assignments
Decisions made by you will often impact the team in which they reside
Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
Please note that this role may require you to work in rotational shifts

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Marketing Platform Auto Specialist