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3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. Roles and Responsibilities: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development: Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. Create Cloud pages within SFMC tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation
Posted 2 months ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: Japanese - Expert What would you do? ?Understanding market requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc ?Ensuring Standards and Data Privacy Compliance for every project ?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication (expert in language as per market), Stakeholder management, Risk & Issue Management etc. ?Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? ?Excellent Communication Skills (Japanese and English) ?Experience with digital marketing background ?Understands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing ?Highly organized, detail oriented, and results focused. Should be proactive ?Must have an ability to effectively handle tight deadlines and multiple projects ?Managing client expectations with regards to quality and timelines ?Working with different teams to get the project completed by meeting the required quality standards ?Experience in handling Microsoft Office tools (Excel, PowerPoint, Word, Project) ?Quick learner and ability to highlight risks and issues ?Ability to honor commitments and deadlines on assigned tasks ?Ability to prioritize tasks and complete assignments ?Bachelor's degree, willing to work across different shift Program Project Management Digital Marketing Roles and Responsibilities: ?Will be responsible for demand management and scope management ?Compliance and regulatory requirements adherence ?Co-ordinate with various stakeholders for multiple projects simultaneously ?Timely & appropriate communication to all stakeholders. Provide support to the onshore team ?Constantly update campaign status to stakeholders and red flag if there are any issues ?Proactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. ?Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing team ?Manage status meetings, updates. Share Minutes of Meeting promptly ?Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans ?Follow ups with Marketing Manager for the required feedback/approvals ?Suggest improvement ideas to current processes based on developed expertise ?Participate in team initiatives and actively contribute to team success Qualifications Any Graduation
Posted 2 months ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Social Campaign ManagerCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Requirements: 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces:Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization Bachelors degree, MBA Marketing will be an added advantage Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities Excellent organization and time management skills to complete tasks on time. Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point) Excellent analytical skills with ability to mine data to inform decisions Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Responsibilities: Participating with the brainstorming, organization and development of social mediaopportunities Educating coworkers from other disciplines on our social media capabilities and experience Overseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficiencies Supervising and leading production resources on social media projects Working closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social media Maintaining expertise on emerging social trends and technologies Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns Recommend new strategies based on data and testing Experience in Audience research, audience building and ad creation Excellent knowledge of Instagram ads manager and other social media best practices Knowledge on responding to comments, compile campaigns and create content for Instagram Organize hypotheses and recommendations for enhancing campaign performance Understanding of Google Analytics and Google Tag Manager is a plus Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Digital Content Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Design QAThe QA Senior Analyst is part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Broad areas of work include: Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Support process transformation activities based on analysis of QA results Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit results Team management in absence of the leadThe responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Managing analysis of issues by conducting RCA, pareto analysis etc Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's workload by managing own deliverables and help team when required Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Advanced What would you do? The QA Analyst be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Role requires Digital Marketing Ads & Promotion creation/design Auditing campaigns and online content for the website Completing audits as per client's requirements and agreed timelines Ensure quality and timely completion of audits Ensure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Functional Skills: 1yr experience in content management process and campaign management Experience in working with globally distributed teams 2 years of experience in a quality process as an auditor preferably in the content management spaceInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board. Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required. Ability to take end-to-end ownership of audits by collaborating across teams and individuals. An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation.Technical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etc Knowledge/basic experience in HTML coding and CSS Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts The responsibilities / authorities include:Primary activities include Audit requests for all types of work using standard checklists Tracking audit results Completing audits based on targets and timelines Adhere to the audit framework when conducting audits Identify common defects and devise measures and actions for improvement Reporting audit results, feedback and progress on improvements at frequency defined by management Coach individuals to improve their output quality Maintain checklists versions and communicate updates to the teamOther management activities Identify operational risks and issues related to current process and indicate to operations Be flexible to work in shift hours ensuring complete overlap with markets and stakeholders Help in overall team's work-load by managing own deliverables and help team when required Qualifications Any Graduation
Posted 2 months ago
10 - 14 years
12 - 16 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years Language - Ability: English - Advanced What would you do? Requirements:Marketing Automation Strategy execution: Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud) What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators. Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions. Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. Technical Leadership: Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation: Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution: Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics: Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance: Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution: Act as the technical escalation point for SFMC-related issues and Roles and Responsibilities: Documentation and Training: Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends: Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Motion Design Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Language - Ability: English - Advanced What would you do? The Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.). Level 10 is the senior level for this role. This position requires 6 years of experience in web design.Role requires Motion Design Senior Analyst (Light Creative service)This position requires 6 years of experience in web design.Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Managing Work Defines clear, reasonable project goals for team members. Ensures alignment of scope and objectives to stakeholder expectations. Assists in design of surveys, preparation and conduct of interviews, and planning and facilitation of focus groups Proactively shares leading ideas and relevant research with clients in support of their business modelCommunicating Effectively Manages the expectations of the audience by outlining the agenda and expectations clearly Creates communication plans for the team in order to develop the desired objective in a clear and a concise message Builds credibility through sharing knowledge, insights and expertise Respects and values other perspectives who have different styles and cultural backgroundsCreating Business Value Develops working relationships with peers, team members and other stakeholders to develop better solutions Suggests innovative and more effective ways to address issues and challenges and accomplish team tasks to overcome obstacle Applies learnings and best practices from previous projects/processes for efficiencies in existing methods and processes Applies prior experiences to analyze an issue and applies best practices to solve them Seeks to maximize revenues and minimize costs on projects Building & Maintaining Relation Seeks opportunities to increase the flow of information between self and stakeholdersPeople Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Enables team members to create clear goals and helps them prioritize tasks Sets expectations on goals to ensure individuals target high performance outcomes Understands learning styles for improving knowledge and skills in self and others Regularly monitors and tracks performance against targets Provides support to team members in areas of expertise Is able to control emotions in a difficult situation Is open-minded and demonstrates flexibility and optimism in adapting to change Roles and Responsibilities: " Communicates and enforces best practices related to workflow and tools. Suggests improvements to digital production workflow and planning process. Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Manages the user interface (UI) design, including the visual effort. Develops and champions the visual design philosophy. Provides creative direction, creating templates/styles for client brands that junior teammates follow. Creates accurate time estimations of design tasks. Delegates and oversees graphic development by Media/Graphics Analyst or Senior Analyst and/or contractors, as needed. Supports Creative Lead in the creation of a visual design strategy. Executes and/or supervises the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own and teammates graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Mentors of internal and product teams on visual design approach. Interprets sponsor s graphic requirements to maximize creativity and productivity; offer graphic solutions that support the project requirements or constraints. Creates a Visual Approach document as requested by a supervisor, including graphic proposals, animations and prototypes. Oversees and assists in issue resolution by utilizing all support resources available. Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Language - Ability: English - Advanced What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.). Level 10 is the senior level for this role. This position requires 6 years of experience in web design.Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? " Communicates and enforces best practices related to workflow and tools. Suggests improvements to digital production workflow and planning process. Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Manages the user interface (UI) design, including the visual effort. Develops and champions the visual design philosophy. Provides creative direction, creating templates/styles for client brands that junior teammates follow. Creates accurate time estimations of design tasks. Delegates and oversees graphic development by Media/Graphics Analyst or Senior Analyst and/or contractors, as needed. Supports Creative Lead in the creation of a visual design strategy. Executes and/or supervises the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own and teammates graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Mentors of internal and product teams on visual design approach. Interprets sponsor s graphic requirements to maximize creativity and productivity; offer graphic solutions that support the project requirements or constraints. Creates a Visual Approach document as requested by a supervisor, including graphic proposals, animations and prototypes. Oversees and assists in issue resolution by utilizing all support resources available. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Managing Work Defines clear, reasonable project goals for team members. Ensures alignment of scope and objectives to stakeholder expectations. Assists in design of surveys, preparation and conduct of interviews, and planning and facilitation of focus groups Proactively shares leading ideas and relevant research with clients in support of their business modelCommunicating Effectively Manages the expectations of the audience by outlining the agenda and expectations clearly Creates communication plans for the team in order to develop the desired objective in a clear and a concise message Builds credibility through sharing knowledge, insights and expertise Respects and values other perspectives who have different styles and cultural backgroundsCreating Business Value Develops working relationships with peers, team members and other stakeholders to develop better solutions Suggests innovative and more effective ways to address issues and challenges and accomplish team tasks to overcome obstacle Applies learnings and best practices from previous projects/processes for efficiencies in existing methods and processes Applies prior experiences to analyze an issue and applies best practices to solve them Seeks to maximize revenues and minimize costs on projectsBuilding & Maintaining Relation Seeks opportunities to increase the flow of information between self and stakeholdersPeople Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Enables team members to create clear goals and helps them prioritize tasks Sets expectations on goals to ensure individuals target high performance outcomes Understands learning styles for improving knowledge and skills in self and others Regularly monitors and tracks performance against targets Provides support to team members in areas of expertise Is able to control emotions in a difficult situation Qualifications Any Graduation
Posted 2 months ago
18 - 28 years
20 - 30 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Delivery Lead Associate Director Qualifications: BE/Any Graduation/Master of Business Administration Years of Experience: 18 to 28 years What would you do? "Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client." What are we looking for? " Ability to perform under pressure Collaboration and interpersonal skills Ability to establish strong client relationship Corporate planning & strategic planning Thought leadership" Roles and Responsibilities: " This role requires proactive identification, definition and solving of complex problems that have impact on the direction of the business or work effort, where analysis of situations requires an in-depth knowledge of Accenture It requires development and execution of strategy to achieve key business objectives in area of responsibility Interaction is with senior management levels at a client and/or within Accenture, involving negotiation or influencing on critical matters Individual should have wide latitude in decision making and determination of objectives and approaches to critical assignments Decisions have a major and lasting impact on areas outside of own responsibility Individual manages large complex teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts" Qualifications BE,Any Graduation,Master of Business Administration
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Intermediate What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? . Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
1 - 3 years
3 - 5 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English - Intermediate What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for? . Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English - Intermediate What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for? . Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
5 - 7 years
19 - 22 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Platform Arch Assoc Principal Qualifications: Any Graduation Years of Experience: 5 to 7 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Content Development Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.). Level 10 is the senior level for this role. This position requires 6 years of experience in web design.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Communication Content Creation Problem-solving skills Creating Business Value Develops working relationships with peers, team members and other stakeholders to develop better solutions Suggests innovative and more effective ways to address issues and challenges and accomplish team tasks to overcome obstacle Applies learnings and best practices from previous projects/processes for efficiencies in existing methods and processes Applies prior experiences to analyze an issue and applies best practices to solve them Seeks to maximize revenues and minimize costs on projectsBuilding & Maintaining Relation Seeks opportunities to increase the flow of information between self and stakeholders Defines clear, reasonable project goals for team members. Ensures alignment of scope and objectives to stakeholder expectations. Assists in design of surveys, preparation and conduct of interviews, and planning and facilitation of focus groups Proactively shares leading ideas and relevant research with clients in support of their business modelCommunicating Effectively Manages the expectations of the audience by outlining the agenda and expectations clearly Creates communication plans for the team in order to develop the desired objective in a clear and a concise message Builds credibility through sharing knowledge, insights and expertise Respects and values other perspectives who have different styles and cultural backgrounds Roles and Responsibilities: Communicates and enforces best practices related to workflow and tools. Suggests improvements to digital production workflow and planning process. Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Manages the user interface (UI) design, including the visual effort. Develops and champions the visual design philosophy. Provides creative direction, creating templates/styles for client brands that junior teammates follow. Creates accurate time estimations of design tasks. Delegates and oversees graphic development by Media/Graphics Analyst or Senior Analyst and/or contractors, as needed. Supports Creative Lead in the creation of a visual design strategy. Executes and/or supervises the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own and teammates graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Mentors of internal and product teams on visual design approach. Interprets sponsor s graphic requirements to maximize creativity and productivity; offer graphic solutions that support the project requirements or constraints. Creates a Visual Approach document as requested by a supervisor, including graphic proposals, animations and prototypes. Oversees and assists in issue resolution by utilizing all support resources available. Qualifications Any Graduation
Posted 2 months ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Global Sustainability Marketing Specialist will drive the development and execution of marketing strategies and initiatives to promote Client's sustainability objectives. This role will focus on enhancing Client's global reputation as a leader in sustainability and advancing environmental and social responsibility across all communications and marketing efforts. The specialist will collaborate across teams to align marketing strategies with Client's global sustainability goals and enhance stakeholder engagement.Role requires Digital Marketing Ads & Promotion creation/design Experience:oMinimum 3-5 years of experience in marketing, with a focus on sustainability, environmental, or corporate social responsibility initiatives.oProven track record of executing global marketing campaigns.oExperience in working with cross-functional teams to deliver marketing strategies. Education:oBachelor s degree in Marketing, Environmental Science, Sustainability, Business, or a related field. Advanced degree is a plus. What are we looking for? Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools. Roles and Responsibilities: Key Accountabilities: Develop and implement marketing strategies to promote Client's sustainability initiatives, including environmental responsibility, renewable energy, and social impact projects. Create content and campaigns that highlight Client's sustainability efforts and communicate the company's goals to a global audience. Partner with internal teams to ensure consistent messaging and alignment with Client's global sustainability strategy. Measure and report on the effectiveness of marketing initiatives, ensuring they align with sustainability targets. Act as a subject matter expert on sustainability trends and best practices, advising on new opportunities for marketing outreach. Coordinate with local and regional teams to tailor sustainability messaging to diverse global markets. Monitor competitors and industry trends, providing insights for continuous improvement in sustainability marketing. Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Digital Product and E-commerce Manager is responsible for developing and managing digital products and e-commerce platforms to enhance customer experiences and drive business growth. This role focuses on optimizing digital channels, ensuring seamless user experiences, and delivering innovative solutions to meet evolving market demands. The manager collaborates across teams to define strategies, manage product lifecycles, and achieve e-commerce objectives while aligning with the organization's broader business goals.Role requires Digital Marketing Ads & Promotion creation/designEducation Bachelor's degree in Digital Marketing, Business Administration, Computer Science, or a related field; an advanced degree is a plus.Experience 5-8 years of experience in digital product management, e-commerce, or a related field. Proven track record of managing and scaling e-commerce platforms. Experience with digital transformation projects and managing cross-functional teams. Demonstrated success in optimizing digital customer experiences and achieving commercial targets. Familiarity with global markets and multi-channel strategies is advantageous.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? eCommerce Strategy Expertise in digital product management and e-commerce platforms (e.g., Shopify, Magento, or similar). Proficiency in analytics tools (e.g., Google Analytics) and data-driven decision-making. Knowledge of UX/UI principles and web design best practices. Familiarity with agile methodologies and project management tools (e.g., Jira, Trello). Understanding of SEO, digital marketing strategies, and CRM systems. Competence in A/B testing and conversion rate optimization. Strategic and analytical thinking with a focus on delivering results. Strong leadership and team management skills. Excellent communication and stakeholder management abilities. Adaptability and ability to work in a fast-paced, dynamic environment. Creative problem-solving skills and attention to detail Roles and Responsibilities: Define and execute the strategy for digital products and e-commerce platforms, ensuring alignment with business objectives and customer needs. Lead the development and enhancement of digital products, collaborating with design, development, and marketing teams to deliver high-quality solutions. Drive e-commerce performance through data-driven insights, optimizing conversion rates, user experiences, and overall sales performance. Manage end-to-end digital product and e-commerce projects, ensuring timelines, budgets, and quality standards are met. Partner with cross-functional teams, including marketing, sales, IT, and external vendors, to ensure seamless delivery of digital initiatives. Monitor key performance indicators (KPIs) and generate insights to inform product improvements and e-commerce strategies. Continuously enhance the digital customer journey, addressing pain points and implementing best practices to boost engagement and satisfaction. Stay updated on industry trends, competitor activities, and emerging technologies to identify opportunities for innovation. Ensure all digital products and e-commerce platforms adhere to legal, regulatory, and security standards. Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Product and Communications Specialist is responsible for managing product-related communications and marketing strategies to ensure consistent messaging and alignment with Client's brand objectives. This role bridges product management and marketing functions, ensuring the effective promotion and positioning of Client's products while engaging stakeholders and customers through impactful communication initiatives.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM. What are we looking for? Technical Skills: Strong understanding of product marketing and communications principles. Proficiency in marketing tools and analytics platforms. Knowledge of content management systems (CMS) and basic graphic design or video editing skills.Competencies: Excellent verbal and written communication skills with a flair for storytelling. Strategic thinker with a customer-centric approach. Strong project management skills with the ability to manage multiple initiatives simultaneously. High level of creativity and attention to detail. Ability to work effectively in cross-functional and multicultural teams. Roles and Responsibilities: Product Marketing Strategy:oDevelop and implement product marketing plans, including positioning, messaging, and promotional strategies.oCollaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators. Content Development:oCreate and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media.oEnsure all communications align with Client's brand guidelines and resonate with target audiences. Stakeholder Engagement:oWork with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives.oAct as the primary point of contact for product-related queries and communications within the organization. Campaign Execution and Monitoring:oExecute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed.oTrack and analyze campaign performance, providing insights to optimize future initiatives. Market Research and Insights:oConduct market research to understand customer needs, industry trends, and competitor activities.oUse insights to refine product positioning and tailor communication strategies. Crisis and Issue Management:oManage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging. Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Channel Strategy Manager - B2B2CEducation Bachelor's degree in Business Administration, Marketing, or a related field; MBA or equivalent is preferred. 5-7 years of experience in channel strategy, sales, or marketing, with a focus on B2B2C models. Proven track record of developing and implementing successful channel strategies. Experience in managing partnerships and cross-functional teams. Familiarity with digital and traditional channel dynamics. Skills & Competencies Strong understanding of channel management principles, particularly within the B2B2C framework. Proficiency in data analysis tools and CRM systems to assess channel performance. Knowledge of digital marketing and e-commerce platforms. Project management skills, with experience in executing cross-functional initiatives. Financial acumen to manage budgets and evaluate channel ROI. Strategic thinking and problem-solving abilities. Excellent communication and negotiation skills. Strong interpersonal skills to build and maintain effective partnerships. Ability to adapt and respond to a dynamic market environment. Leadership skills with a focus on collaboration and influence. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs. Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem. Allocate resources effectively across channels to maximize impact and return on investment. Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesRole requires Digital Marketing Ads & Promotion creation/design Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internaIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The purpose of this role is to support Brand and product management including launches, changes, development of communication materials. Ensure Commercial Sales and Customer Product launch and communication requirements are met. Role requires Digital Marketing Ads & Promotion creation/design Minimum 5 years of experience in in brand management, communications, public relations, or related fields. Exposure to social media management, email marketing, and digital content creation Experience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines. Strong product management knowledge Ability to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals. Proficiency in digital marketing, social media, and analytics tools. Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectiveness Roles and Responsibilities: Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets Drive both internal and external communication plans around all product launches Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets Work closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality. Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns. Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members. Review content for accuracy, grammar, and adherence to brand guidelines before publication. Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives. Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExperience & Education: Experience:oMinimum 3-5 years of experience in marketing, with a focus on sustainability, environmental, or corporate social responsibility initiatives.oProven track record of executing global marketing campaigns.oExperience in working with cross-functional teams to deliver marketing strategies. Education:oBachelor s degree in Marketing, Environmental Science, Sustainability, Business, or a related field. Advanced degree is a plus.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? . Skills and Competencies: Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
1 - 3 years
3 - 5 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Creative Design Designation: Content Development Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.) Level 12 is the beginner level for this role. This position requires 0 - 2 years of experience in web design. Requires solving routine problems. Regular work should be developed under a supervisor's direction.Role requires Digital Marketing Ads & Promotion creation/designBuilding & Maintaining Relation Maintains positive relationships and demonstrates positive intent while working with stakeholders, understand their requirements and meet objectivesPeople Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Influences others to learn new skills by sharing useful recommendations Seeks and is responsive to developmental feedback Sets individual goals with guidance and works towards meeting these goals Approaches change with a willingness to learn What are we looking for? Communication Content Creation Problem-solving skills Managing Work Can organize priorities and raise challenges and risks Able to document and communicate issues, identify own limitations and validates own output against objectives Can perform basis research and analysis, collaborating with stakeholders and documenting results and audit trailCommunicating Effectively Can deliver a message through proper communication vehicle and communication is concise, clear and to the point, adapting per feedback of supervisors Able to present to peers with respect, adequate voice projection and clear point of view Contributes actively in team discussions and ios able to facilitate internal team meetings with guidanceCreating Business Value Collaborates with team members to complete required tasks Researches and identifies areas of improvement within client s business processes and offerings and understands how innovation adds value Recognizes the issues that need to be raised and takes the initiative to raise those issues Roles and Responsibilities: Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Contributes to the user interface (UI) design, including the visual effort. Participates in the development of materials to implement a given visual design strategy. Executes the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Edits interactive PDFs. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Lead is responsible for driving the successful implementation of channel strategies and activation plans to optimize market reach and customer engagement. This role ensures the seamless execution of campaigns, promotions, and initiatives across all channels while aligning with broader business objectives. The Channel Activation Lead collaborates with cross-functional teams and external partners to deliver impactful channel activities that enhance customer experiences and drive growth.Offer Managers Develop and oversee the execution of channel activation plans to meet business and customer objectives. Lead the deployment of marketing campaigns and promotional activities across channels, ensuring alignment with brand guidelines and business goals. Work closely with sales, marketing, and product teams to coordinate channel activities and ensure consistency in execution. Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of channel activation initiatives and recommend improvements. Identify opportunities to enhance channel performance through data-driven insights and market feedback. Build and maintain strong relationships with internal teams, distributors, and external partners to ensure smooth execution of channel activities. Manage budgets for channel activation initiatives, ensuring cost-effectiveness 5-7 years of experience in channel activation, marketing, or sales. Proven track record of executing successful channel activation initiatives. Experience managing cross-functional teams and external partners. Knowledge of customer segmentation, market dynamics, and consumer behavior. Experience in both digital and traditional channel environments is highly desirable. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Expertise in channel management and activation strategies. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and data analytics tools to evaluate campaign effectiveness. Familiarity with digital and traditional marketing channels. Budgeting and financial planning skills. Excellent communication and interpersonal skills to influence and collaborate with diverse stakeholders. Analytical and strategic thinking with a focus on driving results. Strong organizational skills and attention to detail. Ability to thrive in a fast-paced and dynamic environment. Leadership and team-building skills with a focus on cross-functional collaboration. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Operations Management Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 - 5 Years Language - Ability: English - Intermediate What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management- Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management- Exposure in creation of web content for cross functional entities Database management- Understand the concept of consumer data being captured in a backend database. Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing What are we looking for? Content management Digital Marketing Program Project Management Written and verbal communication Ability to meet deadlines Process-orientation Ability to manage multiple stakeholders Ability to handle disputes Digital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
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