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7 - 11 years

9 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Brand Assurance Specialist ensures that the integrity and consistency of the brand are upheld across all internal and external communications, products, and touchpoints. This role is responsible for monitoring, evaluating, and advising on brand compliance to strengthen brand reputation and drive alignment with the organization's strategic objectives. The Brand Assurance Specialist works closely with cross-functional teams to implement branding standards and guidelines while fostering innovation and adherence to brand values.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience conducting brand audits or overseeing brand compliance in a corporate or agency setting. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Strong knowledge of branding principles, guidelines, and best practices. Proficiency in marketing and branding tools, including design software (e.g., Adobe Creative Suite) and content management systems. Familiarity with legal and regulatory compliance related to branding, advertising, and marketing. Analytical skills to assess brand performance and compliance metrics. Project management skills to handle multiple tasks and deadlines effectively. Excellent attention to detail and a strong sense of accountability. Exceptional communication and interpersonal skills to influence and guide stakeholders. Ability to think strategically while maintaining focus on operational execution. Strong problem-solving skills and adaptability. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Monitor and ensure compliance with brand guidelines, policies, and standards across all marketing materials, communications, and customer touchpoints. Conduct regular audits of brand usage in internal and external communications, providing feedback and corrective actions where necessary. Partner with internal teams, vendors, and external agencies to guide them in adhering to branding standards. Develop and deliver training programs and resources for employees and partners to promote understanding and implementation of brand requirements. Support the development and updating of brand policies and standards, ensuring they reflect the evolving needs of the organization and industry best practices. Use analytics to measure brand consistency and effectiveness, identifying opportunities for improvement and innovation. Address branding-related concerns and challenges promptly, maintaining the organization's reputation and trust. Collaborate with marketing and communications teams to ensure campaigns and promotional activities align with brand guidelines and objectives. Qualifications Any Graduation

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7 - 11 years

9 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Campaign Management Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns. Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. What are we looking for? Problem-solving skills Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI). Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Ability to collaborate and build relationships across diverse teams and stakeholders. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities. oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus. Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings. Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement. Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns. Monitor the performance of B2B marketing initiatives and provide recommendations for optimization. Conduct qualitative and quantitative research to understand customer pain points and preferences. Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights. Stay updated on industry trends and best practices in B2B marketing. Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Business Administration, or a related field (required). Advanced degree (e.g., MBA) or certifications in marketing or analytics (preferred).An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies Qualifications Any Graduation

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3 - 5 years

5 - 7 Lacs

Mumbai

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Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.Role requires Digital Marketing Ads & Promotion creation/designEducation: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools. Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred. Roles and Responsibilities: Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Digital and Social Media Specialist drives Client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/designThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Technical Skills: Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights.Core Competencies: Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights.Education: Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus. Roles and Responsibilities: . Digital Strategy Development: Develop and execute digital marketing strategies that align with Client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage Client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance Client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for Client. Qualifications Any Graduation

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1 - 3 years

2 - 5 Lacs

Mumbai

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Skill required: Marketing Operations - Web Application Development Designation: Web Developer Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We are looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.You will be working as a part of the Digital Marketing team to understand and help clients market their products or services using digital technologies, mainly on the internet, but also including mobile phone apps, display advertising, e-commerce/online shopping website, and any other digital medium. The Program and Project Management team is highly focused on delivering successful projects to clients on time while ensuring that they are well within the scope and the budget. The team is responsible for initiating, planning, and executing projects while also tracking, managing dependencies, predicting, and mitigating risks. This team is also responsible for establishing and maintaining relationships with key stakeholders and third- party vendors. ROLE AND RESPONSIBITIES:Develop Web Pages in Adobe Experience Manager Solving technical questions for the team What are we looking for? Adobe Experience Manager (AEM) Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Problem-solving skills Adaptable and flexible Detail orientation Agility for quick learning Written and verbal communication Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

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1 - 3 years

3 - 5 Lacs

Mumbai

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Skill required: Marketing Operations - Content management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Collaborate with client stakeholders and peers to create world-class customer experiences Work in a cross-channel environment publishing content for desktop/laptop and mobile devices Co-ordinate with the Intake team to assess content authoring needs of a given project Manage the website on AEM - updating content, links, and files from DAM Work alongside with the QA team to close any identified defects and variances in time Ensure accurate and timely delivery of change request as per committed timelines. Provide backup support to Senior Authors by assisting in completion of the daily ticket queue.Attention to detail, especially as it relates to complex customer interactions and compliance-mandated content. Agility in working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing prioritiesThis role requires you to work closely with both internal & multiple client stakeholders for managing end-to-end web content authoring & publishing task. Therefore, clarity of thought & good communication skills is of utmost importance. You will be required to liaise with client to assess the requirement on daily basis, analyze and understand the change requests submitted and communicates with intake team to obtain supplementary information. Keep track of the change requests in your queue to avoid any delay in delivery Graduate with 2-3 years of experience in Web development and web publishing General knowledge of CMS tools like WordPress, Adobe Experience Manager (AEM) Knowledge on components, templates, and workflows and able to validate web pages Experience of working in ticketing platforms like JIRA, Asana, Trello Highly proficient in Microsoft Office applications including MS Excel Experience in HTML, CSS is a plus but not mandatory Prior experience of working with UX, product & SEO teams What are we looking for? Adobe Experience Manager (AEM) Web Content Management Ability to work well in a team Ability to meet deadlines Ability to handle disputes Ability to establish strong client relationship Atlassian Jira Hyper Text Markup Language (HTML) HTML5 Roles and Responsibilities: Graduate with 2-3 years of experience in Web development and web publishing General knowledge of CMS tools like WordPress, Adobe Experience Manager (AEM) Knowledge on components, templates, and workflows and able to validate web pages Experience of working in ticketing platforms like JIRA, Asana, Trello Highly proficient in Microsoft Office applications including MS Excel Experience in HTML, CSS is a plus but not mandatory Prior experience of working with UX, product & SEO teams Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

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7 - 11 years

3 - 7 Lacs

Mumbai

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Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Measurement & Report Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design?The objective of a reporting analyst is to analyze metrics and design reports to help drive critical business decisions. Reporting analysts contribute to the overall improvement of business reporting by maintaining a company s data systems and implementing processes and initiatives that ultimately increase the effectiveness and integrity of data reporting and documentation. They store data, create reports, analyze reports, create custom reports, and share findings What are we looking for? ?Design business analysis and data recording systems for use throughout the department?Maintain databases and perform updates as necessary to ensure accuracy. Regularly examine data reports to locate and resolve mistakes throughout?Accurately analyze and collect data for various types of business reports. Create business reports that provide insight into key data points. Communicate the results of data analysis in written and verbal form to managers. Support various departments, including marketing and sales, in reaching their goals through analysis. Monitor data to identify changes in financial and business trends. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

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5 - 8 years

7 - 10 Lacs

Mumbai

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Skill required: Marketing Operations - Creative Design Designation: Copywriting Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Graduate, Post Graduate or Graduate in Fine Arts Basic knowledge of SEO principles, including keyword research and optimization. Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. Familiarity with social media analytics tools to gauge campaign performance. Roles and Responsibilities: Creative Writing:oCraft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, advertisements, brochures, and more.oDevelop original ideas and concepts aligned with project briefs, brand tone, and target audiences. Conceptualization:oCollaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.oCreate detailed storyboards and content outlines to visualize concepts and present ideas to stakeholders. Content Adaptation:oAdapt content for different platforms and formats, ensuring consistency and effectiveness across channels.oLocalize or tailor messaging for regional or demographic-specific campaigns. Editing and Proofreading:oReview, refine, and proofread copy to meet quality standards and ensure error-free deliverables.oMaintain a meticulous eye for detail to uphold brand integrity in all communications. Project Collaboration:oWork closely with clients to understand project objectives, tone, and messaging requirements.oCommunicate with stakeholders via calls, chat, or email to align on expectations and deliverables. Performance Optimization:oConduct research to stay updated on industry trends, competitors, and audience preferences.oIntegrate feedback from clients or stakeholders to improve and iterate on content. Time and Project Management:oManage multiple projects simultaneously, ensuring timely delivery of high-quality work.oStay flexible and efficient in fast-paced, deadline-driven environments. Compliance and Standards:oEnsure all copy adheres to brand guidelines, legal requirements, and compliance standards.oMaintain documentation of content workflows, approvals, and project histories. Qualifications Any Graduation

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7 - 11 years

9 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: English - Advanced What would you do? Support the Marketing Executive in the implementation of marketing programs that contribute to the overall CRM strategy and aims across Channels like email, push, direct mail, coupon at till Support with building timelines along with the creative & channels execution teams Support with the review and QA of campaign creative briefs, design proofs and data proofs. Share clear and concise feedback with relevant stakeholders Help with co-ordination between Marketing Manager, Legal teams, Brand Clinic for approvals Support with raising data count requests and creating look up tables with relevant teams like Analytics Create barcodes as per inputs in campaign briefs Role requires Digital Marketing knowledgeCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. What are we looking for? Knowledge of CRM programme and operational support Experience of supporting with end-to-end delivery of direct marketing campaigns Strong creative and communication skills The Role demands strong attention to details considering the level of quality assurance process Comfortable with analyzing complex data and drawing meaningful conclusions from data Comfortable working in a test & learn' environment Experience in agency relationship management and collaboration Flexibility and the ability to multi-task, supporting on multiple projects simultaneously Good influencing and relationship building skills Passion for CRM, digital marketing and innovation Pro-active self-starter Roles and Responsibilities: Qualifications Any Graduation

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3 - 5 years

3 - 7 Lacs

Mumbai

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Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The role of Creative Studio Graphic Designer is to work alongside and experience building team and client production team to create impactful and effective content-driven and design-woven illustration, user interface and its elements. Potential candidate for this role would be part of a Creative team who would work across functions and client accounts to execute / create impactful designs. The role offers fulfilling working experience where you would learn a lot more about business and ways of working, interactions with Senior Leadership provides valuable insights into their experience that aids your personal and professional growth. Accenture is an equal opportunity employer, and thus invite everyone who meets the requirements to apply.Improve the look and feel of outdated designs and layouts with the help of UI & UX frameworks. Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers experience. Analyze feedback and website data to determine usability and accessibility feasibility. Develop visually appealing graphics for digital platforms, such as websites, presentations, and email campaigns Design the aesthetics to be implemented as per brand and client guidelines. Convey project plans to management. Contributing to operational task and communicating project timelines to the immediate supervisor. Designing & Assessing brand communication visuals and promotional products & materials. Collaborating with different stakeholders like developer, tester, project managers and UX designers to conclude project flows and designs. Stay up to date with industry trends and best practices in graphic design to continuously improve design quality and effectiveness. Manage multiple design projects simultaneously and meet deadlines in a fast-paced environmentMinimum Qualification of Graduate (12+3), preferably degree in Design / Communications / Visual Design (added advantage). 02 - 03 years' experience in creating compelling and engaging infographics, illustration and UI elements Intermediate knowledge of Creative tools like Adobe Creative Cloud (Photoshop, InDesign, Illustrator, XD), Sketch, Figma is a must. FigJam, Miro (added advantage) What are we looking for? Creative Design Illustration Design Adobe InDesign UI/UX DesignBecome a storyteller, and thrive using a variety of multimedia platforms to showcase services and capabilities, sell the brand, and promote the company as the company of choice Possess strong technical skills including Excel, Word, PowerPoint, Photoshop, Illustrator, and InDesign (Adobe Creative Cloud) Excellent English verbal & written communication skills Self-motivation and the ability to work under aggressive timeline is must Ability to shift project priorities quickly & change in design direction Autonomy in balancing day to day workload, priorities, and schedule is expected. Flexibility to work in work shifts or shifts as required Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts

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7 - 11 years

9 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Analytics and Modeling Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Analysis and Reporting Dashboard Reporting Data Reporting Financial Management Reporting Marketing Analytics and Reporting Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts

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7 - 11 years

5 - 9 Lacs

Mumbai

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Skill required: Marketing Operations - Creative Design Designation: Digital Content Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? "Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. " What are we looking for? "Overseeing design projects, providing creative direction, mentoring team members, staying updated on industry trends, and collaborating with other departments to execute design vision effectivelyProficiency in design software like Adobe Creative Suite, and the ability to manage a team of graphic designers while ensuring projects align with brand guidelines, meet deadlines, and deliver high-quality visual content across various media platforms" Roles and Responsibilities: " In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts"

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8 - 12 years

20 - 25 Lacs

Bengaluru

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Job Title - Solution Architecture_Digital Commerce & Digital Marketing + Manager + Global Song Management Level :07 - Manager Location:Bangalore Must have skills: Analytics Good to have skills: Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce Job Summary :The Marketing & Digital Commerce Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through. Roles & Responsibilities: Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry Responsible for innovating on the approach/process to build value propositions to clients Professional & Technical Skills: Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven Quantitative skillsets – Working knowledge of Excel/Power Point is a must MBA or equivalent from a reputable school / program is highly desirable Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable Additional Information: - The ideal candidate should possess a strong background on building business cases that identify value proposition to deliver to clients using Marketing & Digital Commerce- This position is based at our Bengaluru office. About Our Company | Accenture

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8 - 12 years

20 - 25 Lacs

Bengaluru

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Job Title - Solution Architecture_Digital Commerce & Digital Marketing + Manager + Global Song Management Level :07 - Manager Location:Bangalore Must have skills: Analytics Good to have skills: Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce Job Summary :The Marketing & Digital Commerce Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through. Roles & Responsibilities: Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry Responsible for innovating on the approach/process to build value propositions to clients Professional & Technical Skills: Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven Quantitative skillsets – Working knowledge of Excel/Power Point is a must MBA or equivalent from a reputable school / program is highly desirable Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable Additional Information: - The ideal candidate should possess a strong background on building business cases that identify value proposition to deliver to clients using Marketing & Digital Commerce- This position is based at our Bengaluru office. About Our Company | Accenture

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1 - 3 years

7 - 11 Lacs

Hyderabad

Work from Office

Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Support Operations Problem-solving skills Agility for quick learning Hands-on experience with trouble-shooting Digital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

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1 - 3 years

1 - 5 Lacs

Mumbai

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Skill required: Marketing Operations - Content Creation Designation: Copywriting Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designContent creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. What are we looking for? Content Creation Adobe InDesign Illustration Design Visual Design Visual Design and Development Ability to perform under pressure Commitment to quality Agility for quick learning Written and verbal communication Strong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts

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3 - 5 years

8 - 13 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for? Technical Skills: Strong understanding of channel marketing and activation strategies. Proficiency in campaign management and marketing. Knowledge of consumer insights, market research, and segmentation. Experience with performance tracking and analytics platforms. Familiarity with trade marketing and retail activation tactics.Competencies: Strategic thinker with a data-driven approach to marketing. Strong communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Creative problem-solving skills and adaptability to market changes. Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience: 3-5 years of experience in marketing activation, channel marketing, or a related role. Proven track record of executing successful marketing campaigns across various channels. Experience working with cross-functional teams and external partners.Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. Collaborate with sales and channel teams to drive customer engagement and increase market penetration. Implement targeted marketing campaigns that align with business objectives and customer insights. Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Work closely with creative teams to develop compelling marketing content and promotional materials. Ensure consistency in messaging and branding across all activation touchpoints. Support the development of trade marketing strategies to enhance channel partner engagement. Stay updated on industry trends, competitor activities, and emerging marketing technologies.

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5 - 8 years

10 - 14 Lacs

Mumbai

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Skill required: Marketing Operations - Multi Channel Attribution Modelling Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Specialist is responsible for supporting the execution of channel strategies and ensuring seamless activation across multiple sales and distribution channels. This role focuses on driving customer engagement, optimizing channel performance, and collaborating with internal and external stakeholders to deliver on business objectives. The Channel Activation Specialist ensures that all channel activities align with the overall strategy while maintaining a consistent and high-quality customer experience What are we looking for? Bachelor's degree in Business Administration, Marketing, Communications, or a related fieldExperience 3-5 years of experience in channel activation, sales support, or marketing. Experience in managing multi-channel strategies and working with external partners. Familiarity with both digital and traditional activation channels. Proven track record of supporting successful campaigns and initiativesSkills & Competencies Strong understanding of channel activation principles and best practices. Proficiency in CRM tools, data analysis software, and project management platforms. Knowledge of digital marketing techniques and tools. Ability to analyze performance data and generate actionable insights. Budget management and resource allocation skills. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Problem-solving skills with a customer-centric approach. Ability to adapt to dynamic market conditions and changing priorities Collaborative mindset with a focus on teamwork and relationship-building. Roles and Responsibilities: Support the implementation of channel plans, ensuring alignment with overarching business strategies and customer needs. Collaborate with marketing and sales teams to launch and monitor promotional campaigns and initiatives within the designated channels. Track and analyze channel performance metrics, providing actionable insights to enhance effectiveness and efficiency. Partner with internal teams, external vendors, and distributors to ensure successful activation of channel programs. Manage resources, budgets, and timelines effectively to ensure the smooth execution of channel activities. Gather feedback from customers and partners to identify areas of improvement and innovation in channel execution. Provide guidance and training to channel partners to ensure alignment with brand and operational standards. Ensure all channel activities adhere to regulatory requirements and organizational policies

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7 - 11 years

4 - 8 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners

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3 - 5 years

8 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The social media specialist is responsible for supporting the management of client's day-to-day social media channels and presence to bring to life client's strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for? -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration.

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3 - 5 years

8 - 13 Lacs

Mumbai

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Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Experience: 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements.

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