Job
Description
Position - Marketing Manager: Tradeshows Conferences Company - Attentive OS Pvt Ltd Location - Noida Department - Growth Attentive.ai is a fast-growing vertical SaaS start-up, funded by Peak XV (Surge), InfoEdge, Vertex Ventures, and Tenacity Ventures that provides innovative software solutions for the landscape, paving construction industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue through our simple easy-to-use software platforms. Position Description : Attentive.ai is looking for a full-time Marketing Manager: Tradeshows Conferences to drive end-to-end execution of in-person tradeshows and virtual events to help promote its B2B SaaS products. We are looking for an experienced marketer with past experience in owning the tradeshows conferences channel to increase booth engagement and conversions. Roles Responsibilities : Trade Show Planning Execution Identify, plan, and execute the company s presence at key trade shows and conferences, ensuring seamless logistics, branding, booth setup, and budgeting (~24 events annually). Coordinate with internal stakeholders and vendors to manage end-to-end event logistics, including shipping, setup, and teardown. Ensure good exposure of the CEO and senior leadership at tradeshows with speaking sessions and panel discussions. Research and expand into new trade show opportunities beyond the US, aligned to long-term vision for Attentive Improve on-site footfall- with innovative activities and approaches, such as integrated pre-tradeshow campaigns, giveaways and live demos. Plan and execute post-event lead handoff processes and nurture campaigns with internal stakeholders within the entire revenue function (SDRs, AEs, and Customer Success) Track performance and optimize based on insights to drive a 20% improvement in footfalls and leads q-o-q. Publisher Network and Campaigns Develop and execute pre-event outreach campaigns, including 3rd party publisher activities, to maximize booth attendance. Manage publisher partnerships to amplify event reach and drive high-quality leads. Run A/B testing on messaging and promotional strategies to optimize campaign performance. Plan and execute lead nurture strategies post-event, in collaboration with sales, SDR and marketing teams. Webinars Product Workshops End-to-end planning and execution of webinars and product workshops. Help the team drive registrations to the webinar and be the key POC for webinar ops management. Track performance and optimize based on insights - drive a 10% improvement in registrations and attendance for every webinar/product workshop. User Conference Customer Success Events Plan and execute company-hosted user conferences, from venue selection, content planning, speaker acquisition, driving registration, budget estimation and sponsorship management. Organize customer success events to drive retention and advocacy while ensuring a high-quality experience for attendees. Required Skills Experience: 5-7 years of experience in event marketing, field marketing, or trade show management, preferably in a B2B SaaS environment. Strong project management skills with the ability to handle multiple tradeshows, simultaneously. Must have a growth mindset. Experience running pre-event marketing campaigns (email, publishers) and post-event lead nurture strategies. Hands-on experience managing logistics, vendors, and budgets for events of various scales. Experience in marketing to US-based companies is a plus. Ace collaborator who works in alignment with product marketing/content marketing and other cross-functional teams Ability to think creatively, write clearly and communicate complex ideas in simple terms. Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers/partners) with engaging tradeshow management/campaigns Excellent communication skills Why work with us We offer an inspiring environment full of young people with a lot of ambition. You get the freedom to implement your own designs, solutions, and creativity Enjoy a culture with opportunities for exponential growth and learning. Hybrid work atmosphere flexible timing.
