Marketing Manager

Role & responsibilities

1. Marketing Strategy & Planning

• Develop annual and quarterly marketing plans aligned with business goals.
• Prepare marketing calendars covering campaigns, promotions, exhibitions, and customer engagement activities.
• Conduct periodic market assessments and SWOT analysis to refine strategic direction.
• Recommend improvements in product positioning, pricing, and promotional approaches.

2. Lead Generation & Business Development

• Identify new customers, industries, and regions for business expansion.
• Generate and qualify leads through direct outreach, networking, trade platforms, and digital channels.
• Maintain a structured lead pipeline with defined follow-up actions and conversion ratios.
• Map customer organizations to identify decision makers, influencers, and procurement processes.

3. Customer Relationship Management

• Build long-term relationships with existing and new customers.
• Ensure timely response to enquiries, clarifications, and customer needs.
• Coordinate customer visits, meetings, product presentations, and technical discussions.
• Collect customer feedback and ensure corrective and preventive actions are initiated.

4. Sales Support & Coordination

• Support preparation of quotations, proposals, and commercial offers.
• Coordinate internally with Production, Planning, QA, Purchase, and Finance for order fulfilment.
• Follow up on pending enquiries, sample developments, approvals, and dispatch schedules.
• Maintain updated sales trackers and enquiry progress records.

5. Branding, Promotion & Communication

• Manage company branding assets, brochures, presentations, and marketing materials.
• Update website pages, digital content, and social media posts on a periodic basis.
• Plan participation in exhibitions, trade fairs, and promotional events.
• Develop content for digital campaigns, newsletters, and product-focused communication.

6. Market Research & Competitor Analysis

• Track industry trends, customer demand patterns, and market movements.
• Study competitor products, pricing, strengths, weaknesses, and strategies.
• Prepare regular market insight reports with actionable recommendations.
• Provide inputs to management for new product development and diversification.

7. Reporting & Documentation

• Submit weekly/monthly marketing activity reports.
• Maintain CRM data, customer interaction records, and visit reports.
• Prepare enquiry status summaries and follow-up action plans.
• Present performance metrics during monthly and quarterly review meetings.

8. Cross-Functional Collaboration

• Work closely with Sales, R&D, QA, Production, and Purchase teams to ensure customer alignment.
• Participate in internal meetings related to product development, planning, and customer service.
• Support management in initiatives related to marketing effectiveness and process improvements.

Preferred candidate profile

• MBA in Marketing or equivalent.
• 10-15 years of experience in B2B/industrial/manufacturing marketing.
• Experience in customer handling and business development preferred.
• Strong communication, presentation, and negotiation skills.