Marketing Manager - SAAS

Job Title: Brand/Digital Marketing Manager

Department:

About the Role:

Key Responsibilities:

• Revenue Generation & Growth:

  Own and execute campaigns aimed at driving revenue and achieving growth targets across digital channels.

• SEO & PPC Collaboration:

  Work closely with in-house SEO and PPC teams to monitor, track, and optimize organic and paid traffic performance, conversions, and KPIs.

• Campaign Management:

  Design, implement, and analyze multi-channel marketing campaigns for customer acquisition, conversion, and retention. Leverage marketing automation and web analytics tools to measure and optimize campaign effectiveness.

• Website & Content Management:

  Oversee and optimize the structure and content of both regional and global websites to ensure they are engaging, user-friendly, and conversion-oriented. Conduct regular usability checks to ensure maximum localization and relevance for target audiences.

• Brand Awareness & Visibility:

  Build and promote brand awareness through online press releases, blogs, social media, and industry-specific content, ensuring the brand reaches the right audience.

• Collaboration with Cross-functional Teams:

  Work with designers and content creators to improve website design, develop new webpages, and refresh online marketing materials to maintain consistency and engagement.

• Content Strategy & Development:

  Create content briefs, copy, and design briefs for internal teams, ensuring that all content is relevant, aligned with business goals, and optimized for SEO and conversion.

• Sales Collateral Development:

  Develop and manage sales enablement content including presentations (PPTs), brochures, case studies, whitepapers, infographics, guides, and reports that help drive demand generation and lead qualification.

• Lead Generation & Funnel Management:

  Manage demand and lead generation strategies, working with sales teams to optimize the sales funnel (TOFU, MOFU, BOFU). Develop lead nurturing campaigns and help drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

• Email Marketing:

  Develop and execute data-driven email marketing campaigns, including content creation, segmentation, automation, and performance analysis.

• Channel Partner Marketing (Preferred):

  Work on building and engaging channel partner marketing programs to expand reach and generate leads.

Key Skills & Qualifications:

• Experience:

  8-10 years of hands-on experience in digital marketing, with a focus on B2B demand generation, lead generation, and digital sales funnel management.

• Education:

  MBA from a reputed institute (preferred), with a strong background in digital marketing and/or product marketing (especially SaaS).

• Digital Marketing Expertise:

  Deep knowledge of SEO, PPC, organic marketing, and paid media strategies.

• Technical Skills:

  Basic understanding of HTML, JavaScript, and CSS is a plus; familiarity with web analytics and digital marketing automation tools (e.g., Google Analytics, HubSpot, Marketo).

• Sales & Funnel Management:

  Strong understanding of MQL/SQL, TOFU/MOFU/BOFU, and the entire sales funnel process from lead generation to conversion.

• Creative & Analytical Mindset:

  Ability to create innovative marketing campaigns, evaluate market trends, and analyze data to make data-driven decisions.

• Content Creation:

  Experience in creating, managing, and optimizing sales collateral, email marketing campaigns, and digital content across various platforms.

• Communication Skills:

  Excellent written and verbal communication skills, with the ability to present and communicate strategies and results effectively to stakeholders.

• Team Player:

  Ability to work cross-functionally with sales, design, product, and other teams to execute integrated marketing campaigns.

• Curiosity & Adaptability:

  A passion for learning, staying updated with digital marketing trends, and willingness to experiment with new strategies.

Preferred Skills:

• SaaS Marketing:

  Experience in marketing software-as-a-service (SaaS) products is a significant advantage.

• Channel Partner Marketing:

  Knowledge of building and managing partner marketing programs, especially in a B2B environment.

What We Offer:

• A dynamic and fast-paced work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• Collaborative team culture with an emphasis on creativity and innovation.