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Kotak Life Insurance
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Marketing Manager-Relationship Banking GROUP-Marketing HO

Marketing Manager-Relationship Banking GROUP-Marketing HO

Kotak Life Insurance

1 - 5 years

8 - 12 Lacs

Hyderabad

Posted:1 month ago| Platform:

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Skills Required

sales marketing trade acquisition service sales security management enterprise sales channel sales business development sales management client relationship management b2b sales relationship management key account management direct sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role Job Role: Develop FASTag messaging that differentiates Kotak FASTag in the market Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research Communicate the value of new products and services to the sales and marketing team Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement Work with Corp Commuication and media team to develop PR and visibility plan for the product Develop and implement promotional activities such as promotions and product launches Conduct market research for consumer voice Lead and drive Digital campaigns / SEM/SEO Build/ conceptualise/ manage social media visibility and acquisition campaigns Manage advertising agencies and retainer ship arrangements Manage both consumer and trade marketing Create product content such as case studies, videos, website copy and blog posts Gain insight into customer use of current products, untapped opportunities and buyer personas Measure and optimize the buyer journey as it relates to product feature adoption and usage Manage marketing budget and approval processes

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Marketing Manager-Relationship Banking GROUP-Marketing HO