5 - 10 years

4 - 8 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job_Description":"

Pratra is a global travel technology company helping the travel industry transform through innovative software products.

About
the Role

We are
looking for an experienced Marketing Automation Manager to lead the strategy,setup and execution of our marketing automation and CRM-driven campaigns. Theideal candidate will bring strong hands-on expertise in HubSpot and Zoho withsolid knowledge of platform configuration, optimization and data management.



This role is
central to building and scaling our B2B marketing programs ensuring effectivelead nurturing, accurate database management and measurable ROI from campaigns.



Key
Responsibilities

  • Marketing Automation Management
    • Configure, manage and optimize
      marketing automation platforms (HubSpot and Zoho).
    • Implement workflows, lead
      scoring models and automated nurture sequences.
    • Ensure proper integration of
      marketing tools with CRM and other systems.
    • Campaign Execution &
      Optimization

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