Marketing Manager

About the Role:

We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution.

You will be responsible for leading the end-to-end marketing function including lead generation, campaign performance, account growth and marketing technology enablement playing a critical role in driving our overall growth.

Key Responsibilities:

Strategic Leadership:

• Define and drive global marketing operations strategies, aligning with company vision and business goals.
• Lead integrated service definition, go-to-market planning, and new business opportunity creation.
• Take full ownership of P&L for the marketing function, ensuring profitability and sustained growth.
• Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives.

Marketing Operations & Technology:

• Implement and manage marketing tools, platforms and automation systems in coordination with revenue and sales ops teams.
• Champion best practices in data governance, campaign tracking, CRM and reporting.
• Drive marketing automation strategies

Analytics & Performance Management:

• Track, analyze and optimize the effectiveness of lead generation, lead nurturing and funnel development programs.
• Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment
• Provide regular reporting on campaign ROI, customer acquisition, retention and overall program effectiveness each week

Team Management & Collaboration:

• Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions, including content, design, SEO, and performance marketing.
• Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership.

Key Requirements:

• 7+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global clients
• Proven experience in integrated marketing strategy, marketing automation, and revenue-focused marketing initiatives.
• Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges.
• Experience working with SaaS-based or tech-led services/solutions is highly preferred.
• Highly collaborative, culturally sensitive, and adept at working across functions and geographies.
• Excellent communication, stakeholder management, and storytelling skills.