Marketing Manager - Navi Mumbai

The Marketing Manager will be responsible for driving all marketing initiatives to support sales growth. The role requires creating and executing high-impact digital campaigns, designing robust loyalty programs for customers and partners, and overseeing the production of compelling content and creatives. The ideal candidate will blend creative storytelling with data-driven performance marketing to build brand equity and generate qualified leads.

Key Responsibilities:

1. Channel Marketing Strategy

• Develop and implement integrated marketing plans aligned with channel sales objectives.
• Build partner centric marketing strategies that drive selling (to channel partners) and sell through (to end customers).
• Design partner segmentation, partner value propositions, and tier wise marketing initiatives.

2. Brand Management & Positioning

• Strengthen brand visibility by ensuring consistent messaging and visual identity across all digital and offline touchpoints.
• Develop marketing collaterals, video content, case studies, and blogs that articulate the value proposition of our solutions.

3. Partner Enablement &

• Manage MDF (Marketing Development Fund) programs and cofounded marketing campaigns with top tier partners.
• Organize channel partner events, roadshows, webinars, and product launches to boost engagement.
• Create training modules, product guides, and sales enablement material tailored for partners.

4. Demand Generation

• Develop and implement comprehensive digital marketing plans aligned with business acquisition targets for both B2B and B2C segments.
• Drive lead generation programs through digital marketing, trade marketing, and local activations in partnership with channel partners.

5.

• Design and launch loyalty initiatives aimed at retaining existing customers and incentivizing channel influencers.
• Build referral frameworks that drive "sell-through" by leveraging satisfied residential and commercial customers.
• Track the health of loyalty programs and monitor engagement metrics to ensure long-term customer value.

6.

• Conduct competitor analysis and monitor market trends in channel ecosystems.
• Provide insights on channel health, partner performance, and marketing effectiveness.
• Prepare periodic reports for leadership on marketing KPIs, partner performance, and growth opportunities.

7.

• Work closely with sales leadership to align marketing initiatives with channel sales strategies.
• Collaborate with product teams to launch new offerings with channel specific gotomarket plans.
• Liaise with finance and operations to manage marketing budgets and MDF utilization.

Key Requirements:

• Education:

  MBA in Marketing or equivalent.

• Experience:

  3-5 years of progressive marketing experience.
• Strong understanding of channel ecosystems (distributors, dealers, franchisees, or system integrators).
• Proven track record in designing and executing channel marketing strategies that drive revenue.
• Excellent leadership, communication, and stakeholder management skills.
• Hands-on experience with digital marketing tools, CRM, and analytics platforms.

Key Competencies:

• Strategic mindset with executional rigor.
• Deep understanding of channel partner dynamics and comarketing programs.
• Analytical skills for ROI measurement and market insights.
• Strong interpersonal skills to engage partners and internal teams.
• Creative approach to building brand presence in distributed networks.