Marketing Manager

Job Description – Marketing Manager (Real Estate)

Location: Chennai

The Marketing Manager is responsible for building brand visibility, generating qualified leads, and executing integrated marketing strategies to support sales objectives across real estate projects.

Key Responsibilities

Marketing Strategy & Planning

* Develop project-level and brand-level marketing strategies.

* Plan and manage marketing budgets, calendars, and campaigns.

* Align marketing initiatives with sales goals and inventory movement.

Lead Generation & Campaign Management

* Drive digital, print, outdoor, and on-ground campaigns.

* Manage performance marketing agencies and digital partners.

* Track CPL, lead quality, conversions, and ROI.

Brand & Communication

* Ensure consistent brand messaging across all platforms.

* Oversee creatives, content, brochures, hoardings, and collaterals.

* Manage PR, events, site launches, and brand activations.

Digital & CRM Coordination

* Monitor website performance, social media presence, and online listings.

* Work closely with CRM and sales teams to improve lead conversion.

* Analyse customer insights and campaign effectiveness.

Vendor & Stakeholder Management

* Manage creative agencies, media partners, and event vendors.

* Coordinate with project, sales, and leadership teams.

* Ensure timely execution and quality control of all marketing initiatives.

Key Skills & Competencies

* Strategic marketing and campaign planning

* Strong understanding of digital marketing metrics

* Brand management and storytelling

* Analytical mindset with ROI focus

* Stakeholder and vendor management

If Interested, please share your resume to vinod@micw.in or forward to your peers or friends.

Regards,

Vinod

95000 92237.

Job Types: Full-time, Permanent

Pay: ₹650,000.00 - ₹850,000.00 per year

Work Location: In person