Marketing Manager

Hello from Maker Lab! Grounded in a talent-centric mindset, Maker Lab is a creative marketing agency designed to deliver bespoke solutions at speed and at scale. Our APAC and EMEA based cross-functional teams support client projects with strategy, ideation and execution across social media, data analytics, events, paid media, content and CRM.

Marketing Manager

Our client is a leading video-sharing platform, and they continue to pave the way for innovation in the ever-evolving creative industry. 

Your responsibilities as a Marketing Manager will primarily be focused on driving strategy, planning and execution of marketing campaigns across different creators for their short-form products on their video platform. Your work will include tracking the performance of our marketing campaigns to understand what is working and how we can constantly improve our marketing execution and build our community over time. 

Role

• Collaborate on the strategy, planning and execution of  marketing campaigns and run point when needed on campaign management and execution
• Partake in creative discussions and briefings with partner creative agencies for all marketing assets (owned, digital ads, OOH, social), as well as lead the adaptation & localisation of these assets across markets 
• Effectively collaborates with creative agencies to support marketing initiatives, leveraging strong analytical skills to provide data-driven insights throughout the entire creative development lifecycle
• Work with cross-functional teams & agencies management 
• Collaborate and driven when needed on analytical reviews, including regular analytics & performance reporting & updates to in-country teams, internal teams and cross-functional stakeholders across internal and external teams 

You

• Bachelor's degree or equivalent practical experience
• 8+ years of experience in marketing, brand management, strategy, marketing communications or in the creative industry 
• Broad passion for creators and creator marketing 
• Demonstrated ability to be a self-starter, independent thinker and a good communicator
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy with insights and data 
• Innovative, out-of-the-box thinking and someone with a strong attention to detail
• Exceptional verbal and written English communications and presentations skills

Please note: Due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!