We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads Facebook/Instagram) who can also oversee a broader marketing function brand development, website, content, creative assets, and outsourced talent.This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength.
Requirements
Key Responsibilities
- Performance Marketing
- Own and operate Meta Ads campaigns (Facebook/Instagram) planning, launching, optimizing, and scaling
- Drive lead generation and sales through structured testing, data analysis, and ROI optimization
- Expand into other paid channels (Google, YouTube, LinkedIn) as needed
- Marketing Management
- Oversee a small marketing team (freelancers, agencies, or in-house specialists)
- Manage creative production graphics, videos, content ensuring consistent brand identity
- Work with web developers/designers to maintain and improve company websites and landing pages
- Align marketing strategy with business goals across both the US and India operations
- Brand & Strategy
- Build and refine the brand image, messaging, and visual identity
- Develop campaign strategies for awareness, engagement, and conversion
- Ensure all marketing activities support the company's sales objectives
Required Skills & Background
- Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns
- Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus)
- Ability to manage and coordinate multiple stakeholders freelancers, agencies, designers, editors, content writers
- Experience in brand building, content planning, and creative direction
- Strong project management skills: organized, detail-oriented, and accountable
- Excellent communication skills to work across US and India teams
Who We're Looking For
- A hands-on executor in media buying, but also capable of stepping back and leading a small marketing team
- Someone entrepreneurial and aggressive, with a focus on results and ROI
- A professional who understands how to blend performance marketing with brand/creative strategy
A leader ready to grow into a Head of Marketing role as the company scales.
