Marketing Manager

Job Title: Marketing Manager

Location: Noida
Organization: JITM Skills Private Limited
Employment Type: Full-time

Role Overview

We are seeking a dynamic and strategic Marketing Manager to lead the branding, outreach, and engagement efforts of our Skill Development Institute. The ideal candidate will bring a blend of academic excellence and industry experience to drive enrollment, partnerships, and visibility across digital and traditional platforms.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with institutional goals
• Conduct market research to identify trends, competitor activities, and target audience preferences
• Position the institute as a leader in skill development through innovative campaigns

Brand Management

• Build and maintain a strong brand identity across all channels
• Oversee content creation for brochures, websites, social media, and promotional materials
• Ensure consistent messaging and visual aesthetics

Digital Marketing & Analytics

• Manage SEO, SEM, email marketing, and social media campaigns
• Use analytics tools to measure campaign effectiveness and optimize performance
• Drive lead generation and conversion through digital funnels

Stakeholder Engagement

• Collaborate with academic and administrative teams to align marketing with program offerings
• Foster partnerships with industry leaders, media, and community organizations
• Organize events, webinars, and outreach programs to boost visibility

Team Leadership

• Lead and mentor a small team of marketing professionals and interns
• Coordinate with external agencies and vendors for creative and media services

Eligibility Criteria

1. Educational Qualification

MBA in Marketing from a reputed institute

2. Experience

5–10 years of industry experience in marketing, preferably in education, training, or skill development sectors

3. Skills

Strategic thinking, digital marketing expertise, leadership, communication, and analytical skills

4. Preferred Attributes

Proven track record of successful campaigns, familiarity with edtech trends, and strong industry network

How to Apply: -
Interested candidates can share their updated CV at jitm.recruitment25@gmail.com or on 7827336407 with the job role and preferred location clearly mentioned in the subject line.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Noida Sector 16, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: In person