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Fairmont Hotels &amp; Resorts
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Marketing Manager - Food & Beverage

Marketing Manager - Food & Beverage

Fairmont Hotels &amp; Resorts

2 - 4 years

5 - 9 Lacs

Mumbai

Posted:2 weeks ago| Platform:

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Skills Required

Hospitality Public relations Strategic marketing planning Email marketing Social media Project management SEO Digital marketing Marketing communication Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

As the hotel s Food & Beverage Marketing Manager, you will be responsible for positioning Fairmont Mumbai s diverse dining venues and culinary experiences at the forefront of the city s luxury hospitality scene. This role involves developing and executing dynamic marketing strategies to drive footfall, boost revenue, and enhance the overall brand perception of our restaurants, bars, and lounges. The ideal candidate will bring a passion for food, strong marketing expertise, and a deep understanding of Mumbai s competitive F&B landscape.

Key Responsibilities:

Strategic Marketing & Planning

Develop and execute seasonal marketing calendars and F&B campaign strategies aligned with business goals.
Collaborate with the Director of Marketing and F&B leadership to define positioning and value propositions for each outlet.
Support new concept launches, menu rollouts, and culinary events with tailored marketing plans.

Digital, Social & Content Marketing

Drive digital engagement by producing high-quality content, including chef interviews, food photography, videos, and guest stories.
Manage F&B presence across the hotel s website, third-party platforms (Zomato, Google, TripAdvisor), and social media channels.
Work with agencies and internal teams to implement SEO/SEM, paid campaigns, and email marketing to drive bookings.

Public Relations & Media Outreach

Build and maintain relationships with food critics, lifestyle journalists, bloggers, and influencers.
Coordinate F&B-focused press releases, tastings, and media events to secure ongoing coverage and reviews.

Events & Promotions

Lead the promotion of F&B events such as Sunday brunches, wine dinners, seasonal festivals, and brand collaborations.
Partner with chefs and restaurant managers to conceptualize unique guest experiences and exclusive offers.

Reputation Management & Guest Engagement

Monitor and respond to guest reviews and feedback across all digital channels.
Ensure a consistent tone of voice and visual identity is maintained across all F&B marketing touchpoints.

Partnerships & Community Engagement

Develop strategic partnerships with luxury, lifestyle, and beverage brands to enhance visibility and guest engagement.
Leverage local festivals, cultural events, and city-wide initiatives to increase participation and brand exposure.

Performance Tracking & Analytics

Analyze the performance of campaigns and initiatives using KPIs such as footfall, bookings, ROI, and guest sentiment.
Provide regular performance reports and recommendations to optimize marketing activities.

Qualifications & Requirements

Bachelor s degree in Marketing, Communications, Hospitality, or related field.
Minimum 5 years of F&B or hospitality marketing experience, preferably in the luxury sector.
Strong knowledge of digital marketing, social media, and influencer strategy.
Creative mindset with excellent communication and project management skills.
Familiarity with Mumbai s F&B scene and consumer behavior.

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Marketing Manager - Food & Beverage