Job
Description
The Marketing Head at Eduglobus Consultancy Pvt Ltd will be responsible for leading and executing the organization’s marketing strategies to drive student enrolment and sub-center partnerships. The role involves working closely with BIMS and BODHA Corporation’s strategic leadership to align marketing initiatives with corporate growth objectives. The ideal candidate will be a dynamic marketing leader with a deep understanding of B2C and B2B education marketing. Key Result Areas Strategic Marketing Leadership Develop and implement comprehensive marketing strategies aligned with BIMS and BODHA Corporation’s overarching vision. Drive brand positioning, messaging, and market expansion for Eduglobus Consultancy Pvt Ltd’s degree, master's, and doctoral programs. Collaborate with BIMS Marketing Department Head to ensure strategic alignment in all campaigns. Analyze market trends , student preferences, and competitor strategies to refine positioning. B2C Marketing & Student Acquisition Oversee lead generation and conversion strategies across digital and offline channels. Develop and execute digital marketing campaigns (SEO, SEM, social media, email, and content marketing). Strengthen Eduglobus Consultancy Pvt Ltd’s online presence through engaging content and community building. Optimize student enrollment funnel through targeted campaigns and CRM tools. B2B Marketing & Channel Partnerships Develop marketing strategies for acquiring and nurturing sub-centers as part of the B2B growth model. Support channel partners with marketing materials, training, and campaigns to drive student admissions. Lead initiatives to enhance brand equity and visibility among educational institutions and corporate clients. Cross-Functional & Stakeholder Collaboration Serve as the key marketing representative in BIMS strategic discussions . Work closely with CXO leaders at BODHA Corporation to align marketing efforts with business growth. Partner with the Academic, Sales, and Operations teams to ensure cohesive marketing execution. Manage external vendors, agencies, and consultants for specialized marketing initiatives. Marketing Operations & Budget Management Develop and manage the marketing budget , ensuring ROI-driven spending. Track and analyze campaign performance , making data-driven adjustments to optimize impact. Implement marketing automation tools to streamline lead nurturing and student engagement. Prepare monthly reports on marketing KPIs, student acquisition, and branding performance for BIMS leadership. Required Qualifications & Experience Master’s degree in Marketing, Business Administration, or a related field . 8+ years of experience in marketing, preferably in the education sector. Proven track record in B2C and B2B marketing strategies . Hands-on experience in digital marketing, brand management, and lead generation . Strong analytical skills with expertise in Google Analytics, CRM tools, and data-driven marketing . Excellent communication, leadership, and stakeholder management skills. Preferred Skills Experience working in an affiliated higher education institution . Familiarity with university partnerships and student enrollment processes . Expertise in multi-channel marketing (social media, content marketing, influencer partnerships, etc.). Ability to manage cross-functional teams in a fast-paced environment. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Paid sick time Schedule: Day shift Work Location: In person
