Marketing Manager - Diabetes Supremus

Job Title: Therapy Marketing ManagerLocation/Site: MumbaiDepartment / Division / Unit: Abbott Specialty CareReports to: Portfolio Marketing HeadSupervises: Brand Operations Managers

Job Duties/ Responsibilities/ Accountabilities

Therapy growth and market share Deliver an EI of > 100 for the therapy and increase Abbott market share Deliver therapy Plan Sales and Plan Margin Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

 Undertake periodic research to identify emerging short and long-term therapy trends Annually create a therapy plan for the therapy area owned Identify, ideate and deliver new product opportunities for the therapy Identify and ideate on product innovations (e.g. LCM, packaging) for existing products Design initiatives and concepts for scientific differentiation of Abbott in the therapy Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy Identify new markets and new channel opportunities to drive therapy growthArbitrage between brands Owner / manager of the marketing spend across brands within the therapy Evaluate marketing RoI across different activities / brands and adjust strategy accordingly Decide on pricing strategy for the therapy and between brands / SKUsJOB SPECIFICATIONS: Skill, Education, Experience

Education

 Graduate in Science / Pharmacy MBA/PGDBA in Sales and Marketing from a top B school

Experience

 Brand management experience of at least 7 years (preferably in MNC) At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager

 Additional Exposure Of Sales Preferred

 Exposure to managing Key Accounts / dealing with Key Opinion Leaders Experience in managing new launches

Skills

 Excellent Communication Skills Functional & Technical Knowledge on therapy areas owned and other therapies in the division Demonstrates creativity, innovation and drive for results Ability to influence, lead and work with cross functional teams Analytical skills and good financial acumen Strategic thinking, problem solving and decision making skills Planning and organizing skills for short term and long term Time management and multi-tasking skills