Marketing Manager- Conversion Rate Optimization

JOB SUMMARY:

ABOUT iQuanti

iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge. iQuanti offers a unique blend of channel management services, strategic consulting expertise, and proprietary product offerings to empower brands to exceed their customer acquisition, engagement, and conversion goals.

Analytics & Reporting, Holistic Search Marketing (SEO/SEM/Paid Media), Content Marketing & Optimization, Conversion Rate Optimization & User Experience Design, and Web & Mobile Development.

www.iquanti.com

RECOGNITIONS:

iQuanti Named to the 2019 Adweek 100: Fastest-Growing Agencies’ List

iQuanti Recognized on the Inc. 5000 List for Fifth Time

iQuanti was recognized as highly commended in the Best Search Software category for its predictive SEO platform ALPS (Analytics Led Platform for Search).

RESPONSIBILITIES

STRATEGIC

• Define and evolve the CRO strategy in alignment with clients business goals, customer segments, and growth priorities.
• Collaborate with internal and external stakeholders to define KPIs, prioritize test hypotheses, and identify high-impact conversion opportunities.
• Translate business challenges into testable hypotheses and structured experimentation roadmaps.
• Develop customer journey optimization strategies based on user behavior, segmentation, and intent signals.
• Leverage both qualitative and quantitative insightsincluding heuristic evaluationsto uncover friction points and conversion gaps.
• Present strategic recommendations and test outcomes to executive stakeholders with a clear link to business impact.
• Align CRO initiatives with broader marketing, acquisition, and product strategies through close partnership with analytics, UX, and digital marketing teams.
• Stay current on industry trends, tools, and testing methodologies to continuously enhance CRO practices.

OPERATIONAL

• Own and manage the end-to-end CRO processfrom research and ideation to test execution, performance analysis, and iteration.
• Conduct usability testing, surveys, customer interviews, and competitive analysis to extract actionable insights.
• Collaborate cross-functionally with designers, developers, and analysts to implement and launch optimization experiments.
• Develop and maintain standardized frameworks, templates, and documentation to ensure consistency and scalability across client engagements.
• Continuously monitor test performance, optimize based on results, and document outcomes, learnings, and next steps.
• Lead regular client meetings to share progress, review test results, and align on future priorities.
• Prioritize and manage test backlogs across multiple accounts in coordination with internal account teams and client stakeholders.

PEOPLE

• Mentor and upskill junior team members in CRO methodologies and experimentation best practices.
• Facilitate internal workshops and presentations to communicate CRO strategies, findings, and impact.
• Maintain a centralized repository of test learnings to ensure knowledge-sharing across teams.
• Foster collaboration across cross-functional teams to drive successful execution of CRO initiatives.

SKILLS & QUALIFICATIONS:

REQUIRED SKILLS:

• Strong analytical mindset with hands-on experience in A/B and multivariate testing.
• Proficient in CRO and experimentation platforms (e.g., Optimizely, VWO, Google Optimize, Adobe Target).
• Solid grasp of statistical concepts and significance testing in an experimentation context.
• Familiarity with UX principles, persuasive design, and user psychology.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) to inform test strategy.
• Ability to synthesize data into actionable insights and compelling business narratives.
• Excellent communication and storytelling skills to present CRO findings to stakeholders.

DESIRED SKILLS

• Experience with user behavior analysis tools (e.g., Hotjar, Crazy Egg).
• Working knowledge of tag management systems and tracking (e.g., Tealium, GTM).
• Experience leading experiments across multiple platforms—desktop, mobile web, and apps.

EXPERIENCE

• 5+ years

  of experience in digital optimization, experimentation, or growth-focused roles.
• Demonstrated success in running impactful CRO programs in B2B, B2C, eCommerce, fintech environments.

QUALIFICATIONS

• Bachelor’s degree

  in Marketing, Psychology, Human-Computer Interaction, or a related field.

• Master’s degree

  in Business, Marketing, or related fields is a plus.