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Iqvia Biotech
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Digital Media Data Delivery - Data Analyst, Healthcare Marketing

Digital Media Data Delivery - Data Analyst, Healthcare Marketing

Iqvia Biotech

2 - 4 years

8 - 12 Lacs

bengaluru

Posted:16 hours ago| Platform:

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Skills Required

manager quality assurance coding analytical pharma vlookup billing healthcare clinical research data analyst digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Media Data Delivery - Data Analyst, Healthcare Marketing

About the Job

Join IQVIA s Digital Media Data Delivery team as a Data Analyst, Healthcare Marketing and help shape the future of digital healthcare engagement. In this role, you ll be instrumental in building and delivering consumer modeled audiences powered by IQVIA s industry-leading health data and advanced analytics enabling precise targeting and impactful marketing campaigns across top advertising platforms.

As part of our global team, you ll thrive in a fast-paced, collaborative environment where innovative thinkers work together to deliver solutions that drive customer success. You ll have the opportunity to apply your analytical skills and creativity to develop products and services that empower healthcare marketers to reach, engage, and measure audiences more effectively.

If you re passionate about data, digital marketing, and making a difference in healthcare, IQVIA offers a dynamic workplace where your contributions help create a healthier world.---

Summary of Essential Job Functions

Collaborating with Digital Media Data Delivery, IQVIA Product, Applied AI Science and Data Science teams

Maintain and proactively update project tracking tools

Execute the consumer modeled audience build process from start to finish, following established workflows and checkpoints

o Use product tools to generate audience builds, manage file transfers, update documentation, and maintain project trackers daily

o Prioritize multiple builds and consistently meet deadlines in a fast-paced environment.

Perform rigorous quality checks and implement quality assurance measures throughout the audience build process.

Advanced Excel skills, including pivot tables and VLOOKUP

Demonstrate excellent quantitative and analytical abilities to support data-driven decision-making.

Demonstrates the ability to rapidly acquire new skills and knowledge, proactively identifying and resolving challenges with effective problem-solving strategies

Assist in maintaining and updating internal operations documentation and standard operating procedures.

Exhibit strong adaptability and independent learning ability while managing multiple priorities with accuracy - responding efficiently to urgent requests, applying critical thinking to ad-hoc needs, working with new tools and platforms, and maintaining a high level of attention to detail to support consistent project delivery.

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Qualifications

Bachelor s degree required

2+ years of relevant experience; pharmaceutical or healthcare background strongly preferred

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Relevant Skills

Exceptionally organized, with extreme attention to detail and excellent communication skills

Proven ability to learn quickly and solve problems effectively

Advanced Microsoft Excel skills

Proven ability to organize and prioritize tasks in a dynamic environment

Excellent interpersonal skills and ability to collaborate across teams

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Preferred Qualifications

General knowledge of digital advertising is helpful, but not required

Experience with Health Information Management or other healthcare billing/coding (e.g. ICD-10, CPT/HCPCS and NDC coding structures)

Familiarity with healthcare/pharma terminology

Strong qualitative and quantitative research capabilities

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Work Shift

4:30 PM - 1:30 AM (India Standard Time)

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Digital Media Data Delivery - Data Analyst, Healthcare Marketing