Marketing Manager

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. This role requires a mix of creativity, analytical thinking, and strong leadership skills to manage campaigns, budgets, and a marketing team effectively.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
• Plan, execute, and analyze marketing campaigns across digital, print, and social media platforms.
• Oversee content creation for blogs, websites, newsletters, and promotional materials.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Manage marketing budgets and ensure ROI on campaigns.
• Collaborate with sales, product, and design teams to align marketing strategies with business goals.
• Organize promotional events, webinars, and product launches.
• Track and report on campaign performance using analytics tools (e.g., Google Analytics, HubSpot).
• Build and maintain relationships with media partners, agencies, and vendors.
• Mentor and guide the marketing team for professional growth and efficiency.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Proficiency in digital marketing tools like SEO, SEM, Google Ads, social media ads, and email marketing platforms.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience with CRM and marketing automation software (e.g., HubSpot, Marketo).
• Creative mindset with the ability to think strategically.

Preferred Qualifications:

• Certification in Digital Marketing (e.g., Google, HubSpot, or similar).
• Experience in B2B and B2C marketing.
• Knowledge of branding and graphic design tools like Canva, Adobe Creative Suite.