Marketing Manager

About the Role

We are seeking a Marketing Manager who can take ownership of both digital and traditional marketing initiatives. The role involves building brand visibility, driving student admissions, planning promotional campaigns, and ensuring the organization maintains a strong market presence. The ideal candidate will have at least 5+ years of proven experience in marketing strategy, campaign management, lead generation, and team leadership.

Key Responsibilities

Strategy & Planning

• Develop and implement overall marketing strategies in line with business goals.
• Conduct market research and competitor analysis to identify new opportunities.
• Set marketing KPIs and monitor effectiveness across all platforms.

Brand & Communication

• Build and manage the brand across digital, print, and offline channels.
• Oversee advertising campaigns, PR initiatives, social media, and promotional events.
• Create marketing materials (brochures, presentations, videos) ensuring brand consistency.

Team Leadership & Collaboration

• Lead and mentor the marketing team to achieve set targets.
• Collaborate with the sales, academic, and management teams to align strategies for admissions and brand building.
• Manage external agencies, vendors, and marketing partners.

Budget & Reporting

• Prepare and manage the marketing budget.
• Track spends, ensure ROI, and optimize resources.
• Provide regular reports and insights to senior management.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• Minimum 5+ years of experience in marketing management or a related role.
• Strong experience in both digital and traditional marketing.
• Experience in the education sector is preferred.
• Excellent leadership, communication, and project management skills.
• Ability to analyze data and translate it into actionable strategies.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person