Marketing Manager - Mexico

Marketing Manager

cross-border coordination

You will be part of a global team operating across 10+ countries, and your contributions will directly impact the visibility and success of our industrial products in the Mexico and Central American market.

Responsibilities

International Coordination and Digital Marketing

• Act as the

  local marketing arm

  for executing global marketing campaigns.
• Translate and localise marketing content (brochures, social media, emails, video subtitles) into Spanish with contextual relevance.
• Manage local

  social media pages

  , ensuring alignment with global brand tone, calendar, and messaging.
• Use

  Zoho CRM

  to implement campaigns, update contact databases, track engagement, and coordinate follow-ups with sales.

Events, Exhibitions & PR

• Plan and manage

  local events

  ,

  industry exhibitions

  , and

  seminars

  , coordinating with vendors, sales teams, and headquarters.
• Capture event visuals and coordinate with the creative team for post-event coverage.
• Ensure local PR opportunities are explored with trade magazines and media.

Content Creation and Local Communication

• Support local and global content initiatives through:
• Spanish blog posts and whitepapers.
• Customer success stories and testimonials.
• Social media captions and emailer content.
• Provide support to sales for

  customer-facing communications

  , brochures, and presentations in Spanish.

Customer Support and CRM Management

• Assist the local sales team with

  basic customer queries

  , WhatsApp communication, and email responses.
• Maintain accurate CRM records and work closely with HQ for

  email nurturing sequences

  and campaign tracking.

Market Research and Intelligence

• Conduct local industry research to gather insights on:
• Market trends
• Competitor activities
• Customer preferences
• Share structured reports with headquarters to refine messaging and product positioning.

Qualifications & Requirements

• Bachelor’s degree

  in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in

  B2B marketing

  , preferably in industrial or manufacturing sectors.
• Proficient in

  Spanish and English

  (both written and spoken).
• Strong knowledge of:
• CRM systems (Zoho preferred)
• Digital marketing platforms (Google, LinkedIn, Facebook, Email tools)
• Local translation and content localisation
• Experience in event management and social media execution is required.
• Familiarity with tools like

  Canva, Google Analytics, Meta Ads Manager, and Zoho

  is an advantage.
• Must be

  based in Mexico City

  and available for travel within the country for events, exhibitions, or customer visits.

Preferred Traits

• Proactive learner

  with a growth mindset.
• Strong cross-cultural communication and coordination abilities.
• Detail-oriented with a sense of ownership and accountability.
• Good storytelling ability—able to convert customer conversations into content.
  

Why Join Us?

• Be part of a

  global marketing network

  spanning 10+ countries.
• Contribute to a

  60-year legacy brand

  with innovation at its core.
• Get exposure to

  AI tools, CRM systems

  , and international best practices.
• Opportunity to

  grow into a regional marketing leader

  for Central America.