Marketing Manager - Mexico

5 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Marketing Manager

cross-border coordination

You will be part of a global team operating across 10+ countries, and your contributions will directly impact the visibility and success of our industrial products in the Mexico and Central American market.

 

Responsibilities

International Coordination and Digital Marketing

  • Act as the

    local marketing arm

    for executing global marketing campaigns.
  • Translate and localise marketing content (brochures, social media, emails, video subtitles) into Spanish with contextual relevance.
  • Manage local

    social media pages

    , ensuring alignment with global brand tone, calendar, and messaging.
  • Use

    Zoho CRM

    to implement campaigns, update contact databases, track engagement, and coordinate follow-ups with sales.


Events, Exhibitions & PR

  • Plan and manage

    local events

    ,

    industry exhibitions

    , and

    seminars

    , coordinating with vendors, sales teams, and headquarters.
  • Capture event visuals and coordinate with the creative team for post-event coverage.
  • Ensure local PR opportunities are explored with trade magazines and media.


Content Creation and Local Communication

  • Support local and global content initiatives through:
  • Spanish blog posts and whitepapers.
  • Customer success stories and testimonials.
  • Social media captions and emailer content.
  • Provide support to sales for

    customer-facing communications

    , brochures, and presentations in Spanish.


Customer Support and CRM Management

  • Assist the local sales team with

    basic customer queries

    , WhatsApp communication, and email responses.
  • Maintain accurate CRM records and work closely with HQ for

    email nurturing sequences

    and campaign tracking.


Market Research and Intelligence

  • Conduct local industry research to gather insights on:
  • Market trends
  • Competitor activities
  • Customer preferences
  • Share structured reports with headquarters to refine messaging and product positioning.


Qualifications & Requirements

  • Bachelor’s degree

    in Marketing, Communications, Business, or a related field.
  • 3–5 years of experience in

    B2B marketing

    , preferably in industrial or manufacturing sectors.
  • Proficient in

    Spanish and English

    (both written and spoken).
  • Strong knowledge of:
  • CRM systems (Zoho preferred)
  • Digital marketing platforms (Google, LinkedIn, Facebook, Email tools)
  • Local translation and content localisation
  • Experience in event management and social media execution is required.
  • Familiarity with tools like

    Canva, Google Analytics, Meta Ads Manager, and Zoho

    is an advantage.
  • Must be

    based in Mexico City

    and available for travel within the country for events, exhibitions, or customer visits.


Preferred Traits

  • Proactive learner

    with a growth mindset.
  • Strong cross-cultural communication and coordination abilities.
  • Detail-oriented with a sense of ownership and accountability.
  • Good storytelling ability—able to convert customer conversations into content.

Why Join Us?

  • Be part of a

    global marketing network

    spanning 10+ countries.
  • Contribute to a

    60-year legacy brand

    with innovation at its core.
  • Get exposure to

    AI tools, CRM systems

    , and international best practices.
  • Opportunity to

    grow into a regional marketing leader

    for Central America.


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